The big question: Is ecommerce SEO any different than plain old SEO? The short answer is no… technically it’s not much different than normal SEO. A lot of the same basic principles and best-practices apply regardless of whether you’re TMZ or Amazon. According to ecommerce giant Shopify’s blog, a few years ago, a study found that only 4.8% of searchers make it to the second page of search results and only 1.1% get to page 3. Think of your own personal search habits and it’s undeniable, ranking on the first page for relevant keywords is incredibly important no matter what your business model is. The same study found that the top result grabs 32.5% of traffic on average. The second result grabs only 17.6%. By result six? You’re looking at less than 5% of traffic on average… in ecommerce more traffic = more sales.
When it comes to ecommerce SEO there are some important factors to consider that other types of sites may not devote as much of their focus to. We broke it down to three main factors that deserve special attention in developing an ecommerce SEO strategy and presence.
While customer reviews aren’t something SEOs have direct control over they are important just the same. Customer reviews have a visible impact on search results. Even though the nature of reviews also cannot be controlled, SEO’s can highlight and elevate more positive feedback and gain from it.
3rd party reviews from sites like Yelp and Amazon are an important consideration, and links from these sites will help your organic ranking potential. You can pick a few of your best reviews and link directly back to them from your own site and social media profiles. There are a lot of additional ways a good SEO can use your positive reviews to benefit overall ecommerce SEO.
Social media mentions are another great avenue of SEO value for back links. They can also lead to user-generated content and brand authority, which does impact your search engine performance. Keeping tabs on conversations about your brand and interacting with customers and prospects is an important part of staying relevant, and as a result – ecommerce SEO.
If you are publish high-quality content that other people enjoy and also share — then you are doing it right.
The data doesn’t lie and as of August 2017 – 57% of traffic on the web comes from smartphones and tablets instead of desktops – I repeat… 57% – that’s more than half in case you are slow with math… which means that a paradigm shift is already happening. Your mobile design is already more important than your desktop – it has the larger audience.
Making strategic decisions about how you approach mobile SEO is unquestionably important. It might be good to look at your analytics and ask yourself what percentage of your traffic is coming from mobile devices vs. desktops.
Are you aware of mobile-first indexing? Mobile-first indexing is exactly what it sounds like. It means that the mobile version of your website is now the starting point for what Google includes in their index, and the baseline for how they determine rankings.
Soon everyone online will be part of the mobile-first index, meaning the mobile version of their site is the one that will be used to determine search results. You heard that right, the desktop version of your site is almost completely irrelevant for search. The strategic implications of this are massive.
Keywords are important for any ecommerce SEO strategy and most should include long-tail keywords. Long tail keywords might include specific names of products, SKU’s or actual product ID numbers. Users searching for the product your selling may use the SKU or UPC number to look for a product and if you are optimized to these longtail keywords, you are going to win more of that traffic and more of those sales.
Many SEOs are still under the impression that long-tail keywords are simply longer keyword phrases, or keyword variations listed at the bottom of your keyword tools when you sort through traffic. This is not the case, longtail keywords are very specific keywords whereas some of the more sought after keywords are general or broad. As one example if you are looking for brake pad for your Toyota “Toyota brake pad” is a good general keyword but the actual part number PTR09-34071 would be a more longtail keyword for a Toyota brake pad, you get the idea.
Long-tail keywords are keyword phrases that typically:
So a longtail strategy takes a lot more work and knowledge of what you are marketing. There is a lot more work involved for a lot less traffic. However, the quality of the traffic on longtail keywords is usually very good, they typically convert well if you are doing it right. Mostly because these are terms that tend to be closer to the bottom of the funnel.
Overall there is not really a visible difference between ecommerce SEO and standard SEO. There are however area’s of focus such as customer reviews and mobile optimization that are of the utmost importance for ecommerce businesses to consider during the SEO process.
The proof is real, here is a case study for an ecommerce SEO client that we work with.
If you’re too busy to do this on your own and just need a quality partner to make you visible online fill out this form and we will set up a time to speak about your goals.
– https://searchengineland.com/best-practices-in-e-commerce-seo-176921 )
A great question – do small business SEO services exist? Well technically yes but… if you’re looking for a specific company geared towards small business only you might have the wrong idea.
Here’s why – you want the highest quality work being done at the best price. So the real question isn’t “do small business SEO services exist?” The real question is, can I find good SEO on a small business budget.
Depending on the size of your business it might even be worth learning SEO and doing it on your own! I want to sell you Apex Digital Media’s small business SEO services, don’t get me wrong… but if you’re willing to spend the time to do it yourself having zero knowledge of SEO to begin with you’re going to invest a lot of time. If you are one of those DIY types just click here and get started today.
Plain and simple, any modern business needs good SEO. Figuring out who needs small business SEO services is a different task though. Usually the need for these services depends on the business’ ability to do the work themselves. SEO is not rocket science, however if you want it done well the first time it may be a task worth hiring experts for.
Here are some good questions to ask yourself in order to figure out if you need small business SEO services:
The biggest question is #5 – You can learn to do SEO but do you have time? Is it worth taking the time to learn and focus for your own business? If so again, hit this link and get to work… if not, read on, we can help.
To get the ball rolling for you – here is a list of 10 basic “best practices” we would implement to get a new client on track with great, foundational SEO. These are core things you can do immediately to really help with your organic search rankings in Google, Bing, Yahoo and any other search engine you could possibly imagine.
Finally, we have a few different case studies we can share. Recent client success stories that illustrate firsthand what a difference high quality, small business SEO services can make.
If you’re too busy to do this on your own and just need a quality partner to make you visible online fill out this form and we will set up a time to speak about your goals.
Apex Digital Media is an experienced digital media agency with over 4 years of experience providing enterprise SEO services to companies of varying sizes.
You can view a case study on our longtime client Great Brands USA by clicking the image below.
To some the definition of enterprise SEO services may be unclear. If you’re a marketer at a fortune 500 company chances are you’re dealing with a massive marketing strategy that has several different moving parts. What you need most is a strategic partner that does effective enterprise SEO and gets results. You need to be able to easily present those results on a regular basis in a format that makes sense for meetings and in conjunction with other aspects of your marketing strategy.
We don’t have any fancy proprietary software, we don’t charge outrageous rates, we just deliver real results. Our primary goal is to make our clients life easier! This is the inherent value that our enterprise SEO services provide.
While enterprise SEO is technically any SEO work that is done on a site with more than 1,000 pages, a quick search in google will reveal that there are several different schools of thought. There are some SEO companies that rely solely on a proprietary software, others have entire offshore teams doing tedious digital labor across thousands of pages and some companies simply do high quality SEO work at a large scale for larger companies or sometimes simply larger websites.
The upside of a service of this nature is that they are typically fast and cheap. The software will likely perform audits that show areas within your site or among Google’s search engine result pages (aka SERP’s) that you can improve.
The downside is that most of the time these companies don’t actually implement the changes for you. You have to look at the data their software compiles and then hire a firm to make adjustments to your website, pay your existing techs, etc.
This used to be a standard among SEO firms but is a bit less popular now days. The reason being is that Google’s algorithms have become more human. When you hire an offshore team for SEO you typically get what you pay for. It’s much cheaper but the work is usually shoddy and written in broken English. In modern SEO you need to speak smoothly in your writing just like a human would. Google can see when you are attempting to game their algorithms and a lot of times offshoring important copy writing tasks can hurt your search rankings more than help them.
The third and final school of thought we will cover for enterprise SEO services is local agencies that work at scale. Apex Digital Media would fall into this category. So what does it mean?
We write frequently about the subject of enterprise SEO services as these are something a lot of our clients utilize. For more detailed information read our original Enterprise SEO guide here.
Our team can show you countless examples of the companies for which we’ve gotten stellar results. We have been tried and tested, and we have proven our ability to keep up with the SEO industry and stay on top of changes. You won’t find any SEO expert waiting to be hired by a private company who has a track record like ours. If you want the best enterprise SEO services available, you simply cannot do better.
Organic SEO is one of the most important tasks any modern business will undertake. Maintaining visibility in organic search for relevant terms, that is the goal. Sure there are other avenues to advertise but search has real intent behind it! If someone types “buy a car” into Google and you sell cars appearing in those results is a no brainer.
Search is also trusted. In fact, in a recent Forrester Research poll, it ranked as 3rd being beat only by email from people you know and consumer product reviews.
Everyone uses Google but some marketing experts will argue that the value of search is diminishing. As they grow Google offers more and more to their users directly on the results page. Studies show that click rates have decreased over the years, mobile search is on the rise… so is it still really worthwhile to invest in great organic SEO? Here are a few statistics we think prove that it is…
1. In 2017, Google accounted for over 79% of all global desktop search traffic – that’s substantial.
2. More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.
3. Google receives over 63,000 searches per second on any given day.
4. 72% of consumers who did a local search visited a store within five miles.
5. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search.
So there you have it… don’t neglect one of the most important factors in your marketing arsenal. Invest in organic SEO.
If you doubt the value or effectiveness of content on any level I urge you to read this report by Ascend 2 on “The Most Effective SEO Tactics.” Here you will clearly see how content and SEO work together. For a 57% majority of marketing influencers, on-page content development is effective. This ranks it as the most effective means of SEO.
Organic search is still where the largest amount of traffic is available. Some may argue that the user intent behind search is also the most valuable type of traffic out there. A person who is searching for something is more likely to click through and interact with your brand once they find it. Think about it, if you are optimized for keywords like “buy a car” and you’re an auto dealership – you’re sitting in a great spot. A person searching “buy a car” is more than likely looking to buy a car. This principle gets a bit more dicey once you move to venues like social media or banner advertising. It’s been proven that there isn’t much real intent behind banner clicks. Some studies have even found blank banners actually get more clicks than banners with actual images on them. Go figure.
Knowing what you know now, content – search engine optimized content should be your core discipline when it comes to marketing. Content can take on a variety of forms. It can be blog posts, it can be video shorts, it can be long videos, infographics, etc. Google’s algorithms pay close attention to several factors when ranking web pages. One of them is shelf life. If you have a search optimized piece of content that’s shinier and newer than someone else’s the chances are good you will get some quick visibility from that initial publishing. On the other hand, sites that have been up longer tend to have a larger amount of backlinks as a result. So content is both your long and short game – new content gets you visible quickly, and the proliferation of content day after day spreads your brands tentacles out into the web… making you visible in corners of the web you never even dreamed existed.
While keyword optimized articles like this one are a great way to get your foot in the door don’t forget the future is video. YouTube is also the world’s 2nd largest search engine. So think about this – if you have a keyword optimized article, with a keyword optimized video embedded in it – you’re now double visible in both Google search and YouTube video search.
Images are another area that is heavily overlooked by marketers. Google Image Search gets a huge volume of searches. If you are not optimizing your images with alt tags and making sure they are visible in search you are missing out on another big stream of potential traffic.
A recent comment from Rand Fishkin:
“34% of searches get no clicks at all. If we look at all search queries (not just distinct ones), those numbers shift to a straight 60%/40% split. I wouldn’t be surprised to find that over time, we get closer and closer to Google solving half of search queries without a click.”
Due to mobile use and several other factors click through rates are declining in search. So while SEO can help you be visible how do you get the user to the page? The smart money is on Google Rich Answers – which will allow you to pipe elements of your content directly into the SERP via SEO tactics. Area’s like this are why just knowing how to create content isn’t enough in today’s world. You have to have a little bit of science behind you as well.
So as you can see, content and SEO are very closely linked. Any wise marketer knows how to combine these two disciplines for maximum effectiveness.
If you need help with your digital marketing don’t hesitate to contact us!
We write a lot about enterprise SEO services. The reason being some of our oldest clients happen to be enterprise SEO jobs. One client in particular – we have been working on for almost 3 years now continually.
This client is an e-commerce company. They sell a ton of products and have a huge website with over 70,000 pages. As you can imagine this is a lot of work, there are a ton of images and a whole lot of text to be optimized. That’s where professional enterprise SEO services, from a company such as ours come in to play.
Aside from being a massive sales funnel, this website is also tied to a brick and mortar store. A lot of the inventory and the pages on the site could also be locally optimized if the brand so chose. Instead what they tend to do is use the e-commerce site as a means of selling additional inventory. In some cases items they’re not already selling in their brick and mortar store. Not only does this give them additional channels to liquidate inventory through, it also makes their business much more diverse as a whole.
We have been doing work for this company for going on three years. Their website has over 70,000 pages and is one of the larger jobs we have done. If all goes well, we will probably still be doing it in another couple years as long as the company continues to sell products. We have seen other vendors come and go, but we continue to do what we do best and they continue to give us work.
Let us show you firsthand the value of the work that we are doing for this company. The company itself spends a lot of money not just on our enterprise SEO services but also on other means of advertising themselves. They spend money on pay per click in Google AdWords. So how can we clearly and decisively show the difference between the results of our enterprise SEO services and the advertising the company is doing?
That is where “knives” come in. At the time we started to do SEO for this brand, Google AdWords would not allow you to advertise certain items they had deemed unfit for their ecosystem. Knives were one of those items at that particular time. As a result, our client was not advertising the knives and any increase in traffic on those knives would have to have been from the enterprise SEO services performed by Apex Digital Media.
We started the job in July of 2015. As you can see from the analytics screenshot above, there was clearly an increase in traffic to the brands “knives” page. We can also show direct google search traffic coming to several of the sub-pages underneath this root category. It is safe to assume any increase in traffic to these products is a direct result of the enterprise SEO services performed by Apex. Since these products were not being advertised on Google AdWords and no budget was being spent to advertise them in any other venues.
Additionally, this company is still a client and has been for almost 3 years they obviously see the value of the work that we are doing. If they did not they would have stopped using our services a long time ago.
If you are interested in discussing enterprise SEO services with Apex Digital Media please fill out the form below and someone will get back with you as quickly as possible.
Here at Apex Digital Media we keep a close eye on our rankings. We are an SEO firm after all. So it’s not surprising that once we started to achieve some stellar rankings for keywords like “local SEO” or “Social Media Management” people were going to copy us. Enter Apex Digital Marketing .au – probably the most visible offender as far as “brand thievery” and SEO coat tail riding go.
Imitation is the greatest form of flattery no doubt, but some people take it a little TOO far. To the point where it becomes fraudulent.
The most visible examples of this for us is Apex Digital Marketing in Australia.
They got the “apex digital” part of our name ranking to piggyback on, but these guys took it a step further. They even connected themselves to us in LinkedIn – and were listed on our page as an employee of our firm. This despite the fact that they are out of network for us.
Maybe they are a great firm who produces great results, I’m not here to judge that. What does concern me is someone pretending to be our brand – Apex Digital Media because if they are scam artists or engaging in shady business practices they are visibly trying hard to associate themselves with our company… The Linked In listing is proof of that.
That aside, I don’t own the name “Apex Digital Marketing” – I’m not here to say that people who are using that name can’t use it – just that they can’t pretend to be us. There are thousands upon thousands of businesses using the word “apex” in their name – so it’s really more about making your brand actually mean something to people other than yourself.
There is another “Apex” brand in New Zealand too. A quick search for the term “Apex digital marketing” will turn us up along with 2 other businesses in Australia.
Here are the other two brands that are most visible for this result:
Building a brand is something we’ve worked hard to do over the past 3 years so when someone comes in and tries to co-opt that for their own benefit it’s something we are going to take a serious look at. For now these seem like mostly harmless associations, but this is something we look at frequently.
At the very least we hope the people who are riding on our coat tails are doing high quality work!
– Team Apex