Category Archive Audience Development

ByApex Digital Media

Enterprise SEO Services and How They Vary

To some the definition of enterprise SEO services may be unclear. If you’re a marketer at a fortune 500 company chances are you’re dealing with a massive marketing strategy that has several different moving parts. What you need most is a strategic partner that does effective enterprise SEO and gets results. You need to be able to easily present those results on a regular basis in a format that makes sense for meetings and in conjunction with other aspects of your marketing strategy.

We don’t have any fancy proprietary software, we don’t charge outrageous rates, we just deliver real results. Our primary goal is to make our clients life easier! This is the inherent value that our enterprise SEO services provide.

The Varying Definitions of Enterprise SEO Services

While enterprise SEO is technically any SEO work that is done on a site with more than 1,000 pages, a quick search in google will reveal that there are several different schools of thought. There are some SEO companies that rely solely on a proprietary software, others have entire offshore teams doing tedious digital labor across thousands of pages and some companies simply do high quality SEO work at a large scale for larger companies or sometimes simply larger websites.

Enterprise SEO Services That Use Proprietary Software

The upside of a service of this nature is that they are typically fast and cheap. The software will likely perform audits that show areas within your site or among Google’s search engine result pages (aka SERP’s) that you can improve.

The downside is that most of the time these companies don’t actually implement the changes for you. You have to look at the data their software compiles and then hire a firm to make adjustments to your website, pay your existing techs, etc.

Enterprise SEO Services That Use Offshore Teams

This used to be a standard among SEO firms but is a bit less popular now days. The reason being is that Google’s algorithms have become more human. When you hire an offshore team for SEO you typically get what you pay for. It’s much cheaper but the work is usually shoddy and written in broken English. In modern SEO you need to speak smoothly in your writing just like a human would. Google can see when you are attempting to game their algorithms and a lot of times offshoring important copy writing tasks can hurt your search rankings more than help them.

Local Enterprise SEO Services That Work at Scale

The third and final school of thought we will cover for enterprise SEO services is local agencies that work at scale. Apex Digital Media would fall into this category. So what does it mean?

We write frequently about the subject of enterprise SEO services as these are something a lot of our clients utilize. For more detailed information read our original Enterprise SEO guide here.

Our team can show you countless examples of the companies for which we’ve gotten stellar results. We have been tried and tested, and we have proven our ability to keep up with the SEO industry and stay on top of changes. You won’t find any SEO expert waiting to be hired by a private company who has a track record like ours. If you want the best enterprise SEO services available, you simply cannot do better.

Complete This Form To Speak with a Real Person!

ByApex Digital Media

Organic SEO – 5 Reasons to Take it Seriously in 2018

Organic SEO is one of the most important tasks any modern business will undertake. Maintaining visibility in organic search for relevant terms, that is the goal. Sure there are other avenues to advertise but search has real intent behind it! If someone types “buy a car” into Google and you sell cars appearing in those results is a no brainer.

Search is also trusted. In fact, in a recent Forrester Research poll, it ranked as 3rd being beat only by email from people you know and consumer product reviews.

Organic SEO is the #3 most trusted way customers can find you

Everyone uses Google but some marketing experts will argue that the value of search is diminishing. As they grow Google offers more and more to their users directly on the results page. Studies show that click rates have decreased over the years, mobile search is on the rise… so is it still really worthwhile to invest in great organic SEO? Here are a few statistics we think prove that it is…

1. In 2017, Google accounted for over 79% of all global desktop search traffic – that’s substantial.

2. More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.

3. Google receives over 63,000 searches per second on any given day.

4. 72% of consumers who did a local search visited a store within five miles.

5. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search.

So there you have it… don’t neglect one of the most important factors in your marketing arsenal. Invest in organic SEO.

ByApex Digital Media

The 3 Types of Los Angeles Social Media Management Agencies

I have worked in digital marketing in one form or another for over 15 years. So I’ve witnessed the evolution of different technologies first hand and seen “the next big thing” come and go a few times. I have been a participant in the Silicon Beach economy where tech meets entertainment. I’ve also watched, and participated in, the evolution of Los Angeles Social Media Management Agencies.

As this evolution came about I noticed something interesting. Just about every agency calling themselves a “Social Media Agency” falls into a category. That is there are different types of Social Media Agencies. They have different skillsets and different value propositions. None of them are necessarily better than the other, each just specializes in different areas.

3 Main Categories for Los Angeles Social Media Management Agencies

As a service to the public at large we thought it would be worthwhile to break down the 3 different kinds of Los Angeles social media management agencies as we see them. This is a quickly growing field of expertise and could evolve further in 2018 – but this is where we are at today.

1 – The Social Media Influencer Agency

I got my feet wet working at a social media agency in Hollywood called Digital Media Management. They are still around and still doing big things. When I first began working for Luigi back in 2011 there weren’t really any of these types of agencies in existence. He was definitely one of, if not the first in this space. Now you can find them everywhere – The Audience & IZEA are a couple more that come to mind. The premise is simple – if you’re famous or have any degree of fame (actress, sports icon, YouTube star, etc.) you can use this influence to make money. A famous actress has a huge social media following and it can be another stream of income in addition to what she’s making from TV, Movies, voiceovers, etc. That was the premise of the influencer agency initially. Over time as social media has evolved so has the influencer agency model. A celebrity can be their own brand now and command high dollars from product endorsements or simply leveraging their social channels in existing endorsement deals they may have.

los angeles 2017

2 – The Strictly Social Media Agency

As social media evolved into a more relevant part of the marketing landscape we saw the simultaneous rise of the strictly social media agency. Agencies like Stark, HYFN or Social Vantage are almost strictly social media management & advertising agencies. Their core is social media and social media only… they don’t do much else. Due to the changing landscape a lot of these agencies now also offer content & SEO, a lot of them website design services as well.

The saturation of this market proves something – the importance of social media. When social media first became a mainstream item I remember people laughing at the idea of having a “social media manager.” “You mean like someone to do my tweets for me? bah ha ha ha ha” was usually the tone. Those people aren’t laughing anymore if they run a business. In 2017, 2018 and beyond the importance of having a strong social media presence is only growing.

3 – The Full Service Digital & Social Media Agency

Finally in our list of los angeles social media management agencies, we reach the peak. The full service digital & social media agency. Apex Digital Media falls into this category so we obviously think it’s the best and we’re obviously a little bit biased. Allow me to explain the rationale behind this judgement – and then you can decide whether or not our bias is warranted.

In the modern digital economy you have a digital brand that is completely interconnected. From your website & blog to your social media channels, SEO & paid advertising, customer service & community, etc. All aspects of your digital brand should be working in concert. The benefit of a full service agency like us is that we carefully consider your digital marketing strategy with all of these brand assets in mind. The website is the foundation, You have to have great SEO and a mobile optimized website. From there you want that SEO to carry over to your social media channels and landing pages for pay per click. The reason we believe a full service approach is the best is that in our experience it is the most thorough. It positions a brand to develop a higher level strategy and execute more efficiently as everything is working together and rowing in the same direction.

We understand that these categories are pretty general. There are so many agencies in today’s market that of course we may have glossed over some of the more obscure, niche specific agencies but we feel like these 3 categories are an accurate representation of los angeles social media management agencies on the whole. If you have something to add please feel free to contact us, we’d love to hear from you.

If you are looking for a top notch agency to manage your marketing and social strategy, look no further. Fill out the form below and start a conversation. We look forward to hearing from you!

Contact Apex Digital Media

Byadmin

Content and SEO – The Undeniable Connection

Content and SEO are undeniably intertwined in today’s online ecosystem. To be a good content marketer you need to understand SEO. To be truly great at SEO you need to understand content marketing.

If you doubt the value or effectiveness of content on any level I urge you to read this report by Ascend 2 on “The Most Effective SEO Tactics.” Here you will clearly see how content and SEO work together. For a 57% majority of marketing influencers, on-page content development is effective. This ranks it as the most effective means of SEO.

content and seo are the most effective combination

Organic search is still where the largest amount of traffic is available. Some may argue that the user intent behind search is also the most valuable type of traffic out there. A person who is searching for something is more likely to click through and interact with your brand once they find it. Think about it, if you are optimized for keywords like “buy a car” and you’re an auto dealership – you’re sitting in a great spot. A person searching “buy a car” is more than likely looking to buy a car. This principle gets a bit more dicey once you move to venues like social media or banner advertising. It’s been proven that there isn’t much real intent behind banner clicks. Some studies have even found blank banners actually get more clicks than banners with actual images on them. Go figure.

Content and SEO Should Be Your Bread & Butter

Knowing what you know now, content – search engine optimized content should be your core discipline when it comes to marketing. Content can take on a variety of forms. It can be blog posts, it can be video shorts, it can be long videos, infographics, etc. Google’s algorithms pay close attention to several factors when ranking web pages. One of them is shelf life. If you have a search optimized piece of content that’s shinier and newer than someone else’s the chances are good you will get some quick visibility from that initial publishing. On the other hand, sites that have been up longer tend to have a larger amount of backlinks as a result. So content is both your long and short game – new content gets you visible quickly, and the proliferation of content day after day spreads your brands tentacles out into the web… making you visible in corners of the web you never even dreamed existed.

Content and SEO – Images & Video

While keyword optimized articles like this one are a great way to get your foot in the door don’t forget the future is video. YouTube is also the world’s 2nd largest search engine. So think about this – if you have a keyword optimized article, with a keyword optimized video embedded in it – you’re now double visible in both Google search and YouTube video search.

Images are another area that is heavily overlooked by marketers. Google Image Search gets a huge volume of searches. If you are not optimizing your images with alt tags and making sure they are visible in search you are missing out on another big stream of potential traffic.

Declining Click Through Rates in Search

A recent comment from Rand Fishkin:

34% of searches get no clicks at all. If we look at all search queries (not just distinct ones), those numbers shift to a straight 60%/40% split. I wouldn’t be surprised to find that over time, we get closer and closer to Google solving half of search queries without a click.”

Due to mobile use and several other factors click through rates are declining in search. So while SEO can help you be visible how do you get the user to the page? The smart money is on Google Rich Answers – which will allow you to pipe elements of your content directly into the SERP via SEO tactics. Area’s like this are why just knowing how to create content isn’t enough in today’s world. You have to have a little bit of science behind you as well.

So as you can see, content and SEO are very closely linked. Any wise marketer knows how to combine these two disciplines for maximum effectiveness.

If you need help with your digital marketing don’t hesitate to contact us!

Contact Apex Digital Media

ByApex Digital Media

The Value of Enterprise SEO Services

We write a lot about enterprise SEO services. The reason being some of our oldest clients happen to be enterprise SEO jobs. One client in particular – we have been working on for almost 3 years now continually.

Why Enterprise SEO Services are Important

This client is an e-commerce company. They sell a ton of products and have a huge website with over 70,000 pages. As you can imagine this is a lot of work, there are a ton of images and a whole lot of text to be optimized. That’s where professional enterprise SEO services, from a company such as ours come in to play.

Aside from being a massive sales funnel, this website is also tied to a brick and mortar store. A lot of the inventory and the pages on the site could also be locally optimized if the brand so chose. Instead what they tend to do is use the e-commerce site as a means of selling additional inventory. In some cases items they’re not already selling in their brick and mortar store. Not only does this give them additional channels to liquidate inventory through, it also makes their business much more diverse as a whole.

We have been doing work for this company for going on three years. Their website has over 70,000 pages and is one of the larger jobs we have done. If all goes well, we will probably still be doing it in another couple years as long as the company continues to sell products. We have seen other vendors come and go, but we continue to do what we do best and they continue to give us work.

A Case Study on Enterprise SEO Services

Let us show you firsthand the value of the work that we are doing for this company. The company itself spends a lot of money not just on our enterprise SEO services but also on other means of advertising themselves. They spend money on pay per click in Google AdWords.  So how can we clearly and decisively show the difference between the results of our enterprise SEO services and the advertising the company is doing?

enterprise seo services - knives

That is where “knives” come in. At the time we started to do SEO for this brand, Google AdWords would not allow you to advertise certain items they had deemed unfit for their ecosystem. Knives  were one of those items at that particular time. As a result, our client was not advertising the knives and any increase in traffic on those knives would have to have been from the enterprise SEO services performed by Apex Digital Media.

Analytics from Apex Enterprise SEO Services

We started the job in July of 2015. As you can see from the analytics screenshot above, there was clearly an increase in traffic to the brands “knives” page. We can also show direct google search traffic coming to several of the sub-pages underneath this root category. It is safe to assume any increase in traffic to these products is a direct result of the enterprise SEO services performed by Apex. Since these products were not being advertised on Google AdWords and no budget was being spent to advertise them in any other venues.

Additionally, this company is still a client and has been for almost 3 years they obviously see the value of the work that we are doing. If they did not they would have stopped using our services a long time ago.

Get a Quote on Enterprise SEO Services

If you are interested in discussing enterprise SEO services with Apex Digital Media please fill out the form below and someone will get back with you as quickly as possible.

ByApex Digital Media

Apex Digital Marketing – Imitation is the Greatest Form of Flattery .au

Here at Apex Digital Media we keep a close eye on our rankings. We are an SEO firm after all. So it’s not surprising that once we started to achieve some stellar rankings for keywords like “local SEO” or “Social Media Management” people were going to copy us. Enter Apex Digital Marketing .au – probably the most visible offender as far as “brand thievery” and SEO coat tail riding go.

Imitation is the greatest form of flattery no doubt, but some people take it a little TOO far. To the point where it becomes fraudulent.

The most visible examples of this for us is Apex Digital Marketing in Australia.

ApexDigitalMarketing.com.au - fraudulently associating with Apex Digital Media

They got the “apex digital” part of our name ranking to piggyback on, but these guys took it a step further. They even connected themselves to us in LinkedIn – and were listed on our page as an employee of our firm. This despite the fact that they are out of network for us.

Apex Digital Marketing - Fake Profile

Maybe they are a great firm who produces great results, I’m not here to judge that. What does concern me is someone pretending to be our brand – Apex Digital Media because if they are scam artists or engaging in shady business practices they are visibly trying hard to associate themselves with our company… The Linked In listing is proof of that.

That aside, I don’t own the name “Apex Digital Marketing” – I’m not here to say that people who are using that name can’t use it – just that they can’t pretend to be us. There are thousands upon thousands of businesses using the word “apex” in their name – so it’s really more about making your brand actually mean something to people other than yourself.

There is another “Apex” brand in New Zealand too. A quick search for the term “Apex digital marketing” will turn us up along with 2 other businesses in Australia.

Apex Digital Marketing vs Apex Digital Media

Here are the other two brands that are most visible for this result:

ApexDigital.co.nz & ApexDigitalMarketing.com.au

Building a brand is something we’ve worked hard to do over the past 3 years so when someone comes in and tries to co-opt that for their own benefit it’s something we are going to take a serious look at. For now these seem like mostly harmless associations, but this is something we look at frequently.

At the very least we hope the people who are riding on our coat tails are doing high quality work!

– Team Apex

ByApex Digital Media

Google Maps Messaging – Customers Direct Message From Your Listing

A New Channel for leads, Google Maps Messaging

Great news for businesses – Google Maps Messaging now allows customers to direct message you via your maps listing. As the general public at large shifts to mobile devices this is a fantastic addition by the team at Google that should help businesses of all types to better interact with customers searching for goods & services.

If you have a published Google Business listing (based in the US only for now) you are able to set up a verified phone number to receive live SMS text messages. The message comes directly to your phone from your Google business listing! This way you can instantly answer questions and interface with prospective customers. A brand new channel for leads and new business.

In addition to being a new channel for leads, it also enables you to better communicate with other local businesses. If you don’t already have a Google Business listing it is highly advised! In addition to the many opportunities to connect with local customers, the business listing will also help to improve your local SEO presence.

Fantastic upgrade for SMB’s Google!

Read more from Google Support

ByApex Digital Media

Qualities of an Effective Social Media Manager

A few years ago the idea of having a social media manager was actual comedy. “You mean pay someone to tweet and post on Facebook for me? LOL!!” Look around today and that is no longer some hilarious joke. These days Social Media is where your online audience is most likely to be found. Social Media Management, that is having a designated social media manager and a coherent social media strategy are now mandatory assets for any growing business.

What Makes an Effective Social Media Manager?

There is a difference between simply being a social media manager and being an EFFECTIVE social media manager. We wanted to do break it down to some basic qualities to look for. This is criteria we use to measure the effectiveness of our reps – and are all good qualities to look for when hiring a social media manager or agency to represent your business.

A Customer Service Mindset

The first thing any good social media manager should have is a customer service mindset. What does that mean? Well they should be empathetic and responsive to customer needs. According to a recent study by Sprout Social – social media channels are the first place customers go for care. If you’re a business owner I don’t have to tell you how important customer service is. Having someone manning your social channels who is friendly and responsive will bring your business into the new millennium… if it’s not already here.

Photography & Graphic Design Skills

Studies show that social media posts with photos & video are the most widely engaged. For this reason you want to make sure your social media manager has an eye for graphics and at least some photo editing skills. Thanks to apps like Instagram and their filters just about anyone can take a decent photograph, but having that little bit of artistic flare can make all the difference sometimes. Also having a competent manager who can use graphics tools such as Photoshop to add your brand’s logo or watermark can be important. Graphic design & photography skills should definitely be in your social media manager’s arsenal. This article titled “Why Why Every Marketer in 2017 Needs to Be a (Part-Time) Designer”  pretty much says it all as well as provides some pointers for people who might be lacking in this area.

Community Engagement

This one is similar to customer service, but while customer service requires simply being responsive and empathetic, community engagement requires a bit more technical expertise. A good social media manager knows how to do things like welcome newbies and reward power users. (Mashable has some great pointers for increasing community engagement.) A truly skilled social media manager knows how to ask the right questions at the right time. Someone effective in this role also knows how to facilitate engagement, answer questions about the product, company or industry.

Analytics

Any social manager should have a keen eye for analytics. Your business has a goal and social media efforts should ultimately speak to this goal. Maybe the goal is just to get people to read articles on your site so you can collect ad revenue, or maybe you’re a car dealership and you need to find a certain type of car enthusiast. Whatever the case if you are spending money you should be able to see results of that spend and the analytics are what show you the results of what you’re doing. Any social media manager worth their title will be able to show you analytics and make adjustments and optimizations to your strategy based on them.

Love of Pop Culture

Most of what trends on social media involves what’s popular in culture at any given time. “Trending” is an important term here. Trends represent a popular current and social media in the modern age can be a HUGE driver of trends… as we have seen. At this point to deny that reality would be detrimental to your bank account. Knowing this, it’s good to have a social media manager who is enthusiastic about pop culture, what’s in style or trending. Regardless of the size or scope of your business your social media messaging can be tied into these trends and used as a more effective vehicle for growing your audience or customer base.

There are several other traits and skills to seek in a person or agency who handles your social media strategy. These are some of the core areas of expertise we feel are necessary to be the most effective social media manager possible. This will change and evolve though which is another area that a keen sense of what’s trending will help you stay at the forefront of finding and engaging new business via social media channels.

Contact Apex Digital Media for a Social Media Management Quote

(sourced from: https://www.entrepreneur.com/article/289363)

ByApex Digital Media

Most Internet Users Prefer Search Engines to Find Local Products

According to a recent report by eMarketer, the majority of internet users prefer online search to find local products. Roughly a third of them also believe these results to be “trustworthy and accurate.”

The survey was conducted among internet users in March of 2017 by Burke for the Local Search Association (LSA). One really huge piece of news that businesses should also take note of:

“eight out of 10 respondents said a search engine was their top choice among a collection of digital and non-digital sources to look up information for local businesses last year.”

While printed white and yellow page publications hit an all time low, 80% of users surveyed said they used a search engine in the week prior to the survey. The data showed that online search lead other sources when it comes to consumer trust and accuracy. In other words, Google is doing a great job at producing high-quality search results for it’s users.

Respondents Cited a ‘Company Website’ As Their 2nd Choice

Another huge takeaway from this survey is the importance of a branded website. People trust Google because Google has created an environment that gives it’s users good reason to trust them. A user’s 2nd choice though was a company website – which speaks volumes about the importance of your own online brand and making sure that it’s easy for customers to find.

source: https://www.emarketer.com/Article/Most-Internet-Users-Prefer-Search-Engines-Find-Local-Products/1015737

ByApex Digital Media

Tips For Effective Social Media Management

We cover a lot about social media on our blog because in 2016 and beyond it’s one of the more important factors in digital business. Without a visible social presence your customers, fans, loyal devotees, etc. have no way to interact with you or check in on recent happenings. But what constitutes effective social media management? Here are a few things we feel are important for any truly “effective” social media manager to focus on.

Effective Social Media Management

effective social media management starts with a strategy

Post & Share Interesting Content That Starts Conversations

Part of being a great social manager is curating content. That’s right, simply seeking out and sharing recent news articles or undiscovered gems is a big part of the social media management game. Not only does this make you a useful source of information it helps generate valuable social reference for your brand… if you’re doing it right. Here are a few other methods that our social media managers use to foster better engagement for clients:

Sharing Interesting Blog Articles: If you run a restaurant you want to associate yourself with content relevant to restaurant goers. Articles about recent events like Octoberfest or Food Truck Festivals is likely the kind of thing that’s going to spark interest among your followers – they followed you because they like or are interested in your restaurant. So give them a reason to stay interested!

Post An Inspirational Picture or Quote: Be careful with this one as it’s quickly becoming a bit passé to go overboard. But if it’s heartfelt and relevant to what you do that can eclipse any corny aspects. If you’re going to use these, just be conscious of your business, brand and followers to avoid becoming the butt of a huge internet joke.

social media tricks

social media tips & tricks

Comment on a recent news item: This is another area you have to be extremely careful. Wading into politics on any level can quickly alienate a demographic of potential customers. Our recommendation is to stay “Above the fray” but if a news item is positive, upbeat, unhindered by politics and relevant to your industry it could be the perfect vehicle for conversation and added search relevance.

Have a clear call to action: If you’re going to solicit opinions or want to start a conversation for gods sake be clear about it! End your post with a question like “What do you think?” or “We’d love to hear your thoughts in the comments!” – This is a great way to engage people and give them a seat at the table for discussion. Great social media management creates a conversation where multiple parties enthusiastically exchange thoughts and opinions on a given topic, so make sure you push for this level of engagement.

Build a Following by Following…

The world of social media is a simple one. It’s a direct parallel to the actual reality we live in every day. People want to be noticed. People want to know that they matter… and as stupid as it sounds a re-tweet or a follow makes people feel that way. I have to admit I am personally addicted to checking my phone for new Instagram likes… as I’m sure a lot of you are. Snapchat… don’t even get me started. Understand that EVERYONE on social media has a bit of this attitude and feed into it by following people who follow brands or companies similar to yours.

If I was going to start a social media account for an up and coming shoe brand tomorrow, the 2nd thing I’d do (after designing a clean and crisp header & profile image) is go to Nike’s social profiles and start following their followers. Why? Because those people will instantly get that request and go: “Oh I got a new follower, anyone who follows me has to be cool…” and they will look at your profile, some will click your link and read though your feed, etc. etc. You do it all the time, I do too. Social platforms like Twitter, Instagram, Pinterest also work on hashtags as a “discovery” engine. So doing this will not only help you get discovered by people who care about the type of stuff you’re doing, eventually you’ll have a growing following of your own.

Create Your Own Content

Last but not least is the most important factor in an effective social media management strategy – creating original content. A big part of driving social traffic from those platforms to your own properties is creating content to feed into them. If you’re sharing other people’s content you’re driving traffic to their websites for them to benefit from. It’s much better to have your own content strategy in place and to create keyword rich articles, videos and graphics that will feed into organic search for terms relevant to your business.

This of course is the most trying of any of the tasks an effective social media manager would have

(source: https://www.entrepreneur.com/article/225609)