We work with a lot of small to mid size businesses who have razor thin margins and budgets. For that reason digital marketing isn’t something they can just throw money at. A marketing spend really has to prove itself out with ROI for before a new business will invest heavily. This just makes sense to […]
Apex Digital Media is a branding agency Los Angeles made possible – and we have proof. Recently Apex Founder & CEO Dustin Peterson was profiled by Voyage LA – A digital magazine focused on Los Angeles local happenings. The profile is basically a story about how Apex came to be and Dustin’s history in the […]
I have worked in digital marketing in one form or another for over 15 years. So I’ve witnessed the evolution of different technologies first hand and seen “the next big thing” come and go a few times. I have been a participant in the Silicon Beach economy where tech meets entertainment. I’ve also watched, and […]
Social Media didn’t really become mainstream until the advent of MySpace. Before that there were obscure social networks like “Friendster” and Facebook existed but was only available to college students. Once Facebook opened it’s doors to the public around 2007, you began to see the real power of social media. With the rise of social […]
A New Channel for leads, Google Maps Messaging Great news for businesses – Google Maps Messaging now allows customers to direct message you via your maps listing. As the general public at large shifts to mobile devices this is a fantastic addition by the team at Google that should help businesses of all types to […]
Brand – it’s a term we all know being part of a consumer culture. Where did the term come from though, what are it’s origins? A few weeks ago I went with my daughters class on a field trip to an old cattle ranch. One of the exercises we did was to create our own […]
A few years ago the idea of having a social media manager was actual comedy. “You mean pay someone to tweet and post on Facebook for me? LOL!!” Look around today and that is no longer some hilarious joke. These days Social Media is where your online audience is most likely to be found. Social […]
We cover a lot about social media on our blog because in 2016 and beyond it’s one of the more important factors in digital business. Without a visible social presence your customers, fans, loyal devotees, etc. have no way to interact with you or check in on recent happenings. But what constitutes effective social media management? Here are […]
Here’s something that isn’t being talked about on Fox, CNN or MSNBC. Digital advertising, big data and retargeting have been key factors in winning the last several elections, including the most recent one. Like it or not, traditional media is going the way of the dinosaur. Modern technology allows people to connect and consume information anywhere on […]
As more and more commerce and business moves into the digital realm it becomes easier to earn revenue online. The key is of course, deciding what your business model is and then working daily to build that out and garner an audience or following around it. So how does one go about this? The truth is that […]