When I personally think about the most notable marketing companies in LA a variety of different types of firms come to mind. Anything from Chiat Day to Wpromote… If you’re in the search engine optimization game you should be visible for seo keywords. Especially keywords that relate to your locale and competitive local markets.
But when I think of an SEO company in Los Angeles the very first one that comes to my mind is The Search Agency. This is obvious for a few reasons… #1 being they have “Search” in their name which says a lot about what their area of focus is. One would also be lead to believe that this denotes expertise in the field.
Additionally, I know one of their former employees. He was my boss when I worked in the tech industry and here’s another thing – he now works for Google. So that’s probably another reason The Search Agency is the first name that comes to mind when I picture an SEO company in Los Angeles. I personally know that they have alumni at Google today. That’s a HUGE thing to say about any company… that their former employees now work for Google.
All this credibility aside, when you search Google for an SEO company in Los Angeles – TSA (Shorthand for “The Search Agency”) doesn’t even make the first page!
So who is the most visible SEO company in Los Angeles? Right now it’s these guys: https://coalitiontechnologies.com/ – I had never heard of Coalition Technologies until recently but they obviously know what they’re doing because they’re the first name I get when I search for an SEO company in Los Angeles. They also have what looks to be a very large staff and multiple locations across the country. While a lot of their employees on Linked In are listed as “freelance” copy writers and developers it’s obvious they also have a lot of internal employees as well.
SEO is a constantly changing game so we don’t necessarily discredit anyone for not being visible in a search like this. A company like TSA doesn’t really need to focus on inbound business. They are a large enough entity that they aren’t relying on people searching for an SEO company in Los Angeles and calling them up.
Rest assured will be keeping an eye on this space and our fellow agencies though!
We write a lot about enterprise SEO services. The reason being some of our oldest clients happen to be enterprise SEO jobs. One client in particular – we have been working on for almost 3 years now continually.
This client is an e-commerce company. They sell a ton of products and have a huge website with over 70,000 pages. As you can imagine this is a lot of work, there are a ton of images and a whole lot of text to be optimized. That’s where professional enterprise SEO services, from a company such as ours come in to play.
Aside from being a massive sales funnel, this website is also tied to a brick and mortar store. A lot of the inventory and the pages on the site could also be locally optimized if the brand so chose. Instead what they tend to do is use the e-commerce site as a means of selling additional inventory. In some cases items they’re not already selling in their brick and mortar store. Not only does this give them additional channels to liquidate inventory through, it also makes their business much more diverse as a whole.
We have been doing work for this company for going on three years. Their website has over 70,000 pages and is one of the larger jobs we have done. If all goes well, we will probably still be doing it in another couple years as long as the company continues to sell products. We have seen other vendors come and go, but we continue to do what we do best and they continue to give us work.
Let us show you firsthand the value of the work that we are doing for this company. The company itself spends a lot of money not just on our enterprise SEO services but also on other means of advertising themselves. They spend money on pay per click in Google AdWords. So how can we clearly and decisively show the difference between the results of our enterprise SEO services and the advertising the company is doing?
That is where “knives” come in. At the time we started to do SEO for this brand, Google AdWords would not allow you to advertise certain items they had deemed unfit for their ecosystem. Knives were one of those items at that particular time. As a result, our client was not advertising the knives and any increase in traffic on those knives would have to have been from the enterprise SEO services performed by Apex Digital Media.
We started the job in July of 2015. As you can see from the analytics screenshot above, there was clearly an increase in traffic to the brands “knives” page. We can also show direct google search traffic coming to several of the sub-pages underneath this root category. It is safe to assume any increase in traffic to these products is a direct result of the enterprise SEO services performed by Apex. Since these products were not being advertised on Google AdWords and no budget was being spent to advertise them in any other venues.
Additionally, this company is still a client and has been for almost 3 years they obviously see the value of the work that we are doing. If they did not they would have stopped using our services a long time ago.
If you are interested in discussing enterprise SEO services with Apex Digital Media please fill out the form below and someone will get back with you as quickly as possible.
If you’ve ever had a website you’ve no doubt seen people buying & selling traffic – or even done it yourself. There’s an entire LinkedIn group dedicated to it. (I am a member but admittedly haven’t used it for a long time). For years there was an entire market for cheap, sub-penny traffic / clicks via XML feeds and pop-unders. In recent days though these sources have come under intense scrutiny due to the fact that they are on the whole – fraudulent.
The fact is that traffic is money online. If you are a publisher who commands a large amount of traffic you should be making a decent amount of money from it, and rightfully so. Internet traffic is the modern equivalent of TV viewers or radio listeners. Advertisers will pay a premium for it and it’s what makes the world of “free content” go round.
With anything that has a profit motive, there is an incentive to cheat. If the goal is to make huge sums of money and you can do it easily through a loophole… why not? This mentality and the incentivization of traffic created a cottage industry for fraud that has thrived for several years. Myself and a lot of my colleagues in the online industry helped to perpetuate it, advertising agencies helped, even the brands spending the budgets – whether knowingly or unknowingly – helped to perpetuate it… but “it’s over Johnny,” and world of digital advertising will be a better place for it.
That’s not to say we see a day where fraudulent traffic will ever be completely eliminated. As long as there is profit attached to traffic there will be people cheating it. As for it being a cottage industry though, those days are over. We put together a video overview of how the world of “online advertising arbitrage” works. This video essentially explains why and how fake traffic is perpetuated.
The acquistion of Spider.io by Google, Gov’t raids of huge botnets like “Zeus” and pieces by Bloomberg Business and The Wall Street Journal seem to signal the end of the road for wholesale fraud. Along with technology, people’s willingness to look at the numbers has also helped. In a world where hundreds of websites were claiming to “have audience upwards of 100 million uniques per month” The actual real world web numbers don’t add up. As of 2014 there were approx 280 million internet users in the United States and about 3 Billion Worldwide – that would mean only 30 websites could legitimately say they had “100 million uniques per month”. So a large percentage of the hundreds of websites claiming to have 100 million uniques per month were either fudging their numbers, or buying A LOT of fraudulent traffic.