Tag Archive content marketing

ByApex Digital Media

The Most Visible SEO Company in Los Angeles

When I personally think about the most notable marketing companies in LA a variety of different types of firms come to mind. Anything from Chiat Day to Wpromote… If you’re in the search engine optimization game you should be visible for seo keywords. Especially keywords that relate to your locale and competitive local markets.

visible seo company in los angeles

But when I think of an SEO company in Los Angeles the very first one that comes to my mind is The Search Agency. This is obvious for a few reasons… #1 being they have “Search” in their name which says a lot about what their area of focus is. One would also be lead to believe that this denotes expertise in the field.

Additionally, I know one of their former employees. He was my boss when I worked in the tech industry and here’s another thing – he now works for Google. So that’s probably another reason The Search Agency is the first name that comes to mind when I picture an SEO company in Los Angeles. I personally know that they have alumni at Google today. That’s a HUGE thing to say about any company… that their former employees now work for Google.

SEO company in Los Angeles

All this credibility aside, when you search Google for an SEO company in Los Angeles – TSA (Shorthand for “The Search Agency”) doesn’t even make the first page!

And the Most Visible SEO Company in Los Angeles is…

So who is the most visible SEO company in Los Angeles? Right now it’s these guys: https://coalitiontechnologies.com/ – I had never heard of Coalition Technologies until recently but they obviously know what they’re doing because they’re the first name I get when I search for an SEO company in Los Angeles. They also have what looks to be a very large staff and multiple locations across the country. While a lot of their employees on Linked In are listed as “freelance” copy writers and developers it’s obvious they also have a lot of internal employees as well.

SEO is a constantly changing game so we don’t necessarily discredit anyone for not being visible in a search like this. A company like TSA doesn’t really need to focus on inbound business. They are a large enough entity that they aren’t relying on people searching for an SEO company in Los Angeles and calling them up.

Rest assured will be keeping an eye on this space and our fellow agencies though!

ByApex Digital Media

The 3 Types of Los Angeles Social Media Management Agencies

I have worked in digital marketing in one form or another for over 15 years. So I’ve witnessed the evolution of different technologies first hand and seen “the next big thing” come and go a few times. I have been a participant in the Silicon Beach economy where tech meets entertainment. I’ve also watched, and participated in, the evolution of Los Angeles Social Media Management Agencies.

As this evolution came about I noticed something interesting. Just about every agency calling themselves a “Social Media Agency” falls into a category. That is there are different types of Social Media Agencies. They have different skillsets and different value propositions. None of them are necessarily better than the other, each just specializes in different areas.

3 Main Categories for Los Angeles Social Media Management Agencies

As a service to the public at large we thought it would be worthwhile to break down the 3 different kinds of Los Angeles social media management agencies as we see them. This is a quickly growing field of expertise and could evolve further in 2018 – but this is where we are at today.

1 – The Social Media Influencer Agency

I got my feet wet working at a social media agency in Hollywood called Digital Media Management. They are still around and still doing big things. When I first began working for Luigi back in 2011 there weren’t really any of these types of agencies in existence. He was definitely one of, if not the first in this space. Now you can find them everywhere – The Audience & IZEA are a couple more that come to mind. The premise is simple – if you’re famous or have any degree of fame (actress, sports icon, YouTube star, etc.) you can use this influence to make money. A famous actress has a huge social media following and it can be another stream of income in addition to what she’s making from TV, Movies, voiceovers, etc. That was the premise of the influencer agency initially. Over time as social media has evolved so has the influencer agency model. A celebrity can be their own brand now and command high dollars from product endorsements or simply leveraging their social channels in existing endorsement deals they may have.

los angeles 2017

2 – The Strictly Social Media Agency

As social media evolved into a more relevant part of the marketing landscape we saw the simultaneous rise of the strictly social media agency. Agencies like Stark, HYFN or Social Vantage are almost strictly social media management & advertising agencies. Their core is social media and social media only… they don’t do much else. Due to the changing landscape a lot of these agencies now also offer content & SEO, a lot of them website design services as well.

The saturation of this market proves something – the importance of social media. When social media first became a mainstream item I remember people laughing at the idea of having a “social media manager.” “You mean like someone to do my tweets for me? bah ha ha ha ha” was usually the tone. Those people aren’t laughing anymore if they run a business. In 2017, 2018 and beyond the importance of having a strong social media presence is only growing.

3 – The Full Service Digital & Social Media Agency

Finally in our list of los angeles social media management agencies, we reach the peak. The full service digital & social media agency. Apex Digital Media falls into this category so we obviously think it’s the best and we’re obviously a little bit biased. Allow me to explain the rationale behind this judgement – and then you can decide whether or not our bias is warranted.

In the modern digital economy you have a digital brand that is completely interconnected. From your website & blog to your social media channels, SEO & paid advertising, customer service & community, etc. All aspects of your digital brand should be working in concert. The benefit of a full service agency like us is that we carefully consider your digital marketing strategy with all of these brand assets in mind. The website is the foundation, You have to have great SEO and a mobile optimized website. From there you want that SEO to carry over to your social media channels and landing pages for pay per click. The reason we believe a full service approach is the best is that in our experience it is the most thorough. It positions a brand to develop a higher level strategy and execute more efficiently as everything is working together and rowing in the same direction.

We understand that these categories are pretty general. There are so many agencies in today’s market that of course we may have glossed over some of the more obscure, niche specific agencies but we feel like these 3 categories are an accurate representation of los angeles social media management agencies on the whole. If you have something to add please feel free to contact us, we’d love to hear from you.

If you are looking for a top notch agency to manage your marketing and social strategy, look no further. Fill out the form below and start a conversation. We look forward to hearing from you!

Contact Apex Digital Media

ByDustin Peterson

Social Media Marketing – Quality vs. Quantity

With social media marketing on the rise there are a lot of agencies out there with different methods to help you grow your audience. Some of them are extremely effective and others are not. When we work with companies on social media audience strategy we always focus on quality. Getting quality at scale is possible, especially if you have a decent advertising budget. Getting quality in social media marketing without a large ad budget is also possible though, if you are consistent and stick to best practices.

One of the more popular method in recent years is buying likes or followers. There are a lot of different services out there that can in fact grow your audience to be very large rather quickly. This comes at a price though and I often question whether or not that price is worth it.

The reason is that buying followers or likes is not a good long term investment. There are a few reasons for this, but in the interest of time I’ll give you the 2 most important.

  1. Purchased followers are typically fake accounts created by media companies. These profile farms are composed of people who are paid to click, like or follow or sometimes can be completely automated.
  2. Social Media platforms like Facebook, Twitter & Instagram regularly purge their systems of phony accounts. One day you might buy a couple thousand followers for a great price. Then a week later all of those accounts will be deleted by the platform.

We discussed how the fraud ecosystem works at length in our video “The Wonderful World of Fake Traffic” a lot of the principals discussed here apply to social media.

For Businesses Social Media Marketing Should Be About Relationships

“Long-term relationship building is the cornerstone of any business and brand. Here, I think more than ever, organic and authentic conversation wins out over forced social media sharing through strategic plans and content management systems.”

The above statement from Jeremy Harris Lipshultz’s recent article at Huffington Post sums up the key to great long term, effective social media marketing. We tell our clients “think like a farmer” because a farmer has to get up and do a long list of things every day to keep their crops growing and produce a good harvest. Social Media marketing & content are no different. There are key things that you should be doing each and every day to help grow your audience.

So while you can “cheat” and buy followers or likes the value in that is greatly diminished. The numbers are impressive on the surface but once you look past that you will clearly see they are not real people. For a business if you’re going to invest in real social media marketing, you will want quality over quantity. Real, genuine conversation and interaction between potential and existing customers will win the day even if it comes in small amounts.

ByApex Digital Media

Beginners Guide to Creating Content & Blogging For Your Business

Blogging for your business

Be An Industry Thought Leader

The “blogosphere” remember that buzz word? It’s not one you hear a lot anymore, however it is more important than ever that you or someone you pay be creating content or blogging for your business.

Creating content that speaks to what you offer as a business is the best way to gain visibility on social media sites and in search engines. Additionally, it’s a way for you to showcase your expertise and earn the trust and awareness of potential customers.

It can also be profitable. According to Technorati (a popular blog network) blogs with 100,000 or more monthly unique visitors can earn on average around $75,000 annually.

So if you are not already doing it – it’s probably time to get started. At Apex Digital Media we offer basic business website packages that are reasonably priced and will enable you for blogging. You don’t have to go with us of course, we’ve also written a lot about how to pick the best design / marketing firm for your needs.

If you’re wading into the fray inexperienced and alone – we are here to help. Here are a list of important things to consider before you start cranking out content.

Decide What Your Purpose Is

There are several reasons to own a website for your business but to be clear there are about 4 that stand out:

Building a Brand: Unless you are spending heavily on advertising, your website is likely the first impression a prospective customer will have of you. Make sure it looks professional and accurately represents your brand.

Generating Leads: Your business might not exist solely online. You may want to use it to drive consumer traffic to your store, you may want to use it to capture email addresses in the form of a mailing list. If you are looking to generate leads, make sure your site is set up accordingly with a clear call to action (ie. “sign up for our mailing list!” )

Generating Direct Sales: A fairly simple concept. Whether people buy on your website or its used to drive them to your store, direct sales are the goal.

Generating Advertising Revenue: On the other hand maybe what you are blogging for your business is extremely popular and your site gets a ton of traffic. If that’s the case placing ads and making revenue from them never hurts. It can however be difficult to try and run a site focused on direct sales while simultaneously trying to make money from advertising. Ad placements can cause the page load times to decrease and there is a chance a consumer could see an ad from a competitor and click off to somewhere else. Whichever of these items is your focus, be sure to keep everything you create geared towards it.

typical-bloggerWhat Are You Trying to Accomplish?

If your goal is generating leads you need to have your page & posts optimized to push people to fill out a form or make a phone call. If you are trying to make money from advertising you will need to do everything you can to drive traffic. There are a myriad of reasons to create content around your business but make sure you have complete clarity on why YOU are doing it. Also, set benchmarks for yourself and goals to achieve. If you are doing lead gen ask yourself “How many leads do I want per month?” If you are trying to make revenue from advertising you will need to find ways to push traffic to your site. (Hint: Social Media is a great place to start)

Once you have a goal set and have answered the “why” you can start to think about creating content for your business or the “how.” If you sell cars maybe you want to write about which new models on your lot have the highest consumer favorability ratings. If you are a restaurant you might want to talk about how your ingredients are sourced from organic local farms. Do your best to find your niche and run with it.

Best Practices When Creating Content For Your Business

Frequency – Will you post Daily? Weekly? Monthly? The more frequently you create content and share it on social media channels the better visibility you will have. Google loves “fresh” so your chances of being seen by a large audience is much better if you crank out the content daily or even several times a day. Weekly is adequate too but think of how you feel when you look at a brand’s Facebook page or blog and it hasn’t been updated in a month. It seems like the lights are off.

Creating Content Ahead of Time –  If you are a busy business owner, chances are good you aren’t going to have a couple hours to sit down and compose a new blog each day. You have a couple of options here. Create 5 – 10 posts in advance and then schedule them. If you can stay ahead of this schedule you will be able to continually have fresh content each day. The second option is to hire someone to do the writing for you. If you are bootstrapped there are plenty of college kids and people who will write for you at a reasonable rate or even for free. Never hurts to check your options.

Include a Call to Action – If you are doing this to drive new business, don’t forget to include a call to action! Most people aren’t just going to magically sign up for your mailing list or download your e-book without being asked to. If they are interested in what you’re doing though, the chances are good if you dangle that carrot in front of them they will go after it. Here are a few examples of worthwhile calls to action:

• Join my email list
• Download my ebook
• Buy my product
• Sign up for my service
• Call or email me for a consultation
• Buy advertising on this blog
• Connect with me on various social sites (Facebook, Twitter, LinkedIn, MySpace etc.)
• Visit my store or office
• Come meet me at this live event

These are just samples – depending on the nature of your business you will want to come up with something that fits best with your site or blog.

Professionally Design Your Blog & Pages

As mentioned earlier, Apex Digital Media offers small business website packages at reasonable rates. If you are working with a smaller budget of less than $3 – $5,000, we can help! If you are intrepid and self-motivated you can also save money doing it yourself. Wordpress has free options for blogging as do several other platforms. Of course, if this is for a professional business using http://wordpress.mybusinessname.com might not have the professional sheen you’re looking for. So keep that in mind, your website is your first impression – having a professional design reflects upon your business. Think about it – if you go to a company’s website and it looks like it was designed in 1998 and is not mobile responsive you think less of them. Don’t be that business.

Marketing Content You Create For Your Business

Social Media is hands down the best way to advertise content you create for your business. Here’s why: Relevant audience. Facebook gives you the ability to directly target users by all sorts of data points including “Likes” – so if you’re a website targeting comic book fans, Facebook will allow you to target people who have “liked” Marvel or DC’s fan pages. That’s only the beginning though – you can also add additional layers of targeting in the form of gender, age, zip code and more.

marketing-strategy-blog

marketing strategy

If you don’t have a budget to pay for advertising – social is still the answer. We have found that simply by tweeting out content or sharing it on Linked In & Facebook we have generated a lot of new business. This also goes back to frequency. If you are frequently posting / sharing content on social platforms the relevant audience will find you. Think of platforms like Twitter, YouTube, Pinterest or Instagram as “Discovery Engines” – a theme we will cover in more detail in a later post. Discovery engines allow users who are interested in a particular theme to easily find you. Take advantage of this!

Analyze & Optimize

There are so many free online tools for analytics it’s ridiculous – the pinnacle of course being Google Analytics. Make sure you install Google Analytics and scour your data regularly. You will see which pieces of content are being read by viewing the “Time Spent” metric. If users on average are spending 5 – 1o minutes on a page, it’s a good sign they are engaged and reading. You can then use this data to create additional content in a similar vein that users will enjoy.

Quantcast is another fantastic benchmarking tool that will allow you to see how you rank with other similar content creators. It also has in-depth statistics on the types of audience that likes your content and frequently visits your pages.

(source: http://www.inc.com/guides/10-step-guide-to-blogging.html)