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How to Make Search Advertising Work For You

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Search advertising is one of the best ways to drive users with real intent to your website. Over the years the online audience and Google have also both grown substantially. This is great news for businesses seeking new customers or anyone seeking to build an audience really. While the tools are there search advertising can […]

Audience Development

Understanding Programmatic Advertising

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There’s been a lot of buzz around programmatic advertising over the past 3 – 4 years. But what exactly is programmatic advertising? The simple definition is that it is an automated method of buying, selling or fulfilling advertising. Apparently it’s caught on because it already makes up more than half of US digital display advertising spend. Aside […]