Search advertising is one of the best ways to drive users with real intent to your website. Over the years the online audience and Google have also both grown substantially. This is great news for businesses seeking new customers or anyone seeking to build an audience really. While the tools are there search advertising can […]
Merkle is a well respected marketing agency that over time, has acquired a long list of companies each demonstrating their own unique expertise in marketing. Merkle has been in business more than 25 years, are a Fortune 1000 company and several leading nonprofit organizations have partnered with them for marketing services. About 3 years ago they began compiling an […]
AdWords is constantly evolving and being updated. This is great for marketers but also tough as sometimes it can be difficult to know exactly what tools you have in your arsenal. Unless you read Google’s AdWords Blog on a regular basis you might not know what they’ve been up to. Well, Apex Digital Media is […]
Our Marketing Dept. recently put together this graphic detailing the modern buying funnel.
If you’ve ever had a website you’ve no doubt seen people buying & selling traffic – or even done it yourself. There’s an entire LinkedIn group dedicated to it. (I am a member but admittedly haven’t used it for a long time). For years there was an entire market for cheap, sub-penny traffic / clicks […]
If you know anything about adwords management, you know that in order to boost your quality score you need to do things like use smaller ad groups, small batches of keywords, keyword heavy copy, etc. But what do you do when your landing page is the problem? Here are a few of your options… Improving […]
AdWords PPC Management Tip #7 – Google Shopping Feed Apex is a Los Angeles, CA based digital agency heavily involved in adwords ppc management. For this reason we learn a lot in real time, as we execute campaigns daily for clients. This is why part 7 in our series is going to discuss Google shopping feeds and […]
So you’re probably asking yourself: “If this is the first post in your AdWords Management series; why I haven’t seen #’s 1 – 7?” The answer is not because I am a Tarantino-esque genius who created an intricate web of blog posts that starts at #8 and circles back to #1 for the climactic finish… It’s […]