What Exactly is Search Engine Optimization?
SEO is a marketing practice designed to make your site more visible in search engines. A few years ago the general consensus was that people should just try to get as many backlinks as possible. These days doing that is considered link spamming and most likely hurt you more than it would help. Accomplishing great SEO today is more a matter of being aligned with best practices and keyword optimizing your pages to the best possible queries. So getting into line with basic standards and best practices is a huge first step in the process.
Think About Your End Users First
One important thing about SEO that a lot of people forget is it’s not really just about making your site more visible in a search. If that were the case, it would be really easy for the average person to game the system and find that Magic Bullet that gets them to the top of every search. No, good SEO is also about making your site friendly to users and actually providing something of value. Having content with real value is something that is more important than ever for organic search ranking.
Online Audience Is Concentrated
Most of the traffic on the internet comes from a 2 different places social media platforms and search engines… to be more specific, Facebook & Google. One could argue there’s a decent amount of traffic on the news websites, blogs, etc but for the most part online traffic today lives on Facebook Google Instagram, Snapchat, etc. So if you’re website owner and you want to get people to your pages to view ads or buy something you’re going to need to be visible in these venues.
Organic Search Is The Best Converting Source of Traffic
What’s really great about Google searche is that there’s real intent behind it. People searching using the term “buy a car” are more than likely actuallly looking to buy a car and there’s a lot of value in a search like that. There’s a lot of value in knowing what types of keywords a typical user would type into a search engine to find you. Once you know that you can optimize your website and online presence around these keywords.
SEO it’s a more of a longterm strategy, it’s going to take 3 to 6 months sometimes for you to start seeing results. This is largely due to the amount of time it takes Google to index everything and update it’s listings. Since organic search is the most trusted form of advertising it’s also going to be the best return on investment for you.
Help Search Engines Help You
Search Engines and the algorithms that power them are really good but the SEO work that you do is a way of helping these algorithms find you better. The better position yourself the easier you make their job and the better you’re going to rank as a result. If your site is laid out in a way that honors best practices and it’s much more easy for a crawler to quickly index you. A competitor with similar content and audience who did not take best practices into account will lose rank to you as a result of their lack of attention to detail.
Can you SEO your own website? Of course you can, a lot of people do SEO for themselves but make sure you just need to have the time to sit down, research and do it well. We always joke that what we do here isn’t rocket science science.The value we provide is our deep expertise and ability to move quickly. The average business owner doesn’t really want to spend the amount of time it would take them to be as good as we are at Google AdWords. It’s much easier for them to just hire someone and take advantage of that expertise by paying for it. Anyone who can read or watch a video can learn how to run a Google AdWords campaign – but it takes knowledge and experience to do it well.