Tag Archive enterprise seo

ByApex Digital Media

Enterprise SEO Services

Apex Digital Media is an experienced digital media agency with over 4 years of experience providing enterprise SEO services to companies of varying sizes.

You can view a case study on our longtime client Great Brands USA by clicking the image below.

Small Business SEO Services - Great Brands USA

Enterprise SEO Services case study

What Exactly Are Enterprise SEO Services?

To some the definition of enterprise SEO services may be unclear. If you’re a marketer at a fortune 500 company chances are you’re dealing with a massive marketing strategy that has several different moving parts. What you need most is a strategic partner that does effective enterprise SEO and gets results. You need to be able to easily present those results on a regular basis in a format that makes sense for meetings and in conjunction with other aspects of your marketing strategy.

We don’t have any fancy proprietary software, we don’t charge outrageous rates, we just deliver real results. Our primary goal is to make our clients life easier! This is the inherent value that our enterprise SEO services provide.

The Varying Definitions of Enterprise SEO Services

While enterprise SEO is technically any SEO work that is done on a site with more than 1,000 pages, a quick search in google will reveal that there are several different schools of thought. There are some SEO companies that rely solely on a proprietary software, others have entire offshore teams doing tedious digital labor across thousands of pages and some companies simply do high quality SEO work at a large scale for larger companies or sometimes simply larger websites.

Enterprise SEO Services That Use Proprietary Software

The upside of a service of this nature is that they are typically fast and cheap. The software will likely perform audits that show areas within your site or among Google’s search engine result pages (aka SERP’s) that you can improve.

The downside is that most of the time these companies don’t actually implement the changes for you. You have to look at the data their software compiles and then hire a firm to make adjustments to your website, pay your existing techs, etc.

Enterprise SEO Services That Use Offshore Teams

This used to be a standard among SEO firms but is a bit less popular now days. The reason being is that Google’s algorithms have become more human. When you hire an offshore team for SEO you typically get what you pay for. It’s much cheaper but the work is usually shoddy and written in broken English. In modern SEO you need to speak smoothly in your writing just like a human would. Google can see when you are attempting to game their algorithms and a lot of times offshoring important copy writing tasks can hurt your search rankings more than help them.

Local Enterprise SEO Services That Work at Scale

The third and final school of thought we will cover for enterprise SEO services is local agencies that work at scale. Apex Digital Media would fall into this category. So what does it mean?

We write frequently about the subject of enterprise SEO services as these are something a lot of our clients utilize. For more detailed information read our original Enterprise SEO guide here.

Our team can show you countless examples of the companies for which we’ve gotten stellar results. We have been tried and tested, and we have proven our ability to keep up with the SEO industry and stay on top of changes. You won’t find any SEO expert waiting to be hired by a private company who has a track record like ours. If you want the best enterprise SEO services available, you simply cannot do better.

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ByApex Digital Media

The Value of Enterprise SEO Services

We write a lot about enterprise SEO services. The reason being some of our oldest clients happen to be enterprise SEO jobs. One client in particular – we have been working on for almost 3 years now continually.

Why Enterprise SEO Services are Important

This client is an e-commerce company. They sell a ton of products and have a huge website with over 70,000 pages. As you can imagine this is a lot of work, there are a ton of images and a whole lot of text to be optimized. That’s where professional enterprise SEO services, from a company such as ours come in to play.

Aside from being a massive sales funnel, this website is also tied to a brick and mortar store. A lot of the inventory and the pages on the site could also be locally optimized if the brand so chose. Instead what they tend to do is use the e-commerce site as a means of selling additional inventory. In some cases items they’re not already selling in their brick and mortar store. Not only does this give them additional channels to liquidate inventory through, it also makes their business much more diverse as a whole.

We have been doing work for this company for going on three years. Their website has over 70,000 pages and is one of the larger jobs we have done. If all goes well, we will probably still be doing it in another couple years as long as the company continues to sell products. We have seen other vendors come and go, but we continue to do what we do best and they continue to give us work.

A Case Study on Enterprise SEO Services

Let us show you firsthand the value of the work that we are doing for this company. The company itself spends a lot of money not just on our enterprise SEO services but also on other means of advertising themselves. They spend money on pay per click in Google AdWords.  So how can we clearly and decisively show the difference between the results of our enterprise SEO services and the advertising the company is doing?

enterprise seo services - knives

That is where “knives” come in. At the time we started to do SEO for this brand, Google AdWords would not allow you to advertise certain items they had deemed unfit for their ecosystem. Knives  were one of those items at that particular time. As a result, our client was not advertising the knives and any increase in traffic on those knives would have to have been from the enterprise SEO services performed by Apex Digital Media.

Analytics from Apex Enterprise SEO Services

We started the job in July of 2015. As you can see from the analytics screenshot above, there was clearly an increase in traffic to the brands “knives” page. We can also show direct google search traffic coming to several of the sub-pages underneath this root category. It is safe to assume any increase in traffic to these products is a direct result of the enterprise SEO services performed by Apex. Since these products were not being advertised on Google AdWords and no budget was being spent to advertise them in any other venues.

Additionally, this company is still a client and has been for almost 3 years they obviously see the value of the work that we are doing. If they did not they would have stopped using our services a long time ago.

Get a Quote on Enterprise SEO Services

If you are interested in discussing enterprise SEO services with Apex Digital Media please fill out the form below and someone will get back with you as quickly as possible.