We write a lot about enterprise SEO services. The reason being some of our oldest clients happen to be enterprise SEO jobs. One client in particular – we have been working on for almost 3 years now continually.
This client is an e-commerce company. They sell a ton of products and have a huge website with over 70,000 pages. As you can imagine this is a lot of work, there are a ton of images and a whole lot of text to be optimized. That’s where professional enterprise SEO services, from a company such as ours come in to play.
Aside from being a massive sales funnel, this website is also tied to a brick and mortar store. A lot of the inventory and the pages on the site could also be locally optimized if the brand so chose. Instead what they tend to do is use the e-commerce site as a means of selling additional inventory. In some cases items they’re not already selling in their brick and mortar store. Not only does this give them additional channels to liquidate inventory through, it also makes their business much more diverse as a whole.
We have been doing work for this company for going on three years. Their website has over 70,000 pages and is one of the larger jobs we have done. If all goes well, we will probably still be doing it in another couple years as long as the company continues to sell products. We have seen other vendors come and go, but we continue to do what we do best and they continue to give us work.
Let us show you firsthand the value of the work that we are doing for this company. The company itself spends a lot of money not just on our enterprise SEO services but also on other means of advertising themselves. They spend money on pay per click in Google AdWords. So how can we clearly and decisively show the difference between the results of our enterprise SEO services and the advertising the company is doing?
That is where “knives” come in. At the time we started to do SEO for this brand, Google AdWords would not allow you to advertise certain items they had deemed unfit for their ecosystem. Knives were one of those items at that particular time. As a result, our client was not advertising the knives and any increase in traffic on those knives would have to have been from the enterprise SEO services performed by Apex Digital Media.
We started the job in July of 2015. As you can see from the analytics screenshot above, there was clearly an increase in traffic to the brands “knives” page. We can also show direct google search traffic coming to several of the sub-pages underneath this root category. It is safe to assume any increase in traffic to these products is a direct result of the enterprise SEO services performed by Apex. Since these products were not being advertised on Google AdWords and no budget was being spent to advertise them in any other venues.
Additionally, this company is still a client and has been for almost 3 years they obviously see the value of the work that we are doing. If they did not they would have stopped using our services a long time ago.
If you are interested in discussing enterprise SEO services with Apex Digital Media please fill out the form below and someone will get back with you as quickly as possible.
When you search for the keyword Westlake Village SEO A couple of things are apparent. First, there aren’t a lot of SEO companies in Westlake Village. Second, there is no content available about SEO by Westlake Village companies. Apex is based in Beverly Hills but my home office is in this general area so I thought it would be interesting to check the results for Westlake Village. Rather than writing more general SEO tutorial type stuff you can already get from just about anywhere, I thought we would look at the results for this search term and walk through them.
The first area most serious SEO customers are going to look at is Google maps. This is usually a pretty good indicator of which company has an actual location in the area.
We can see right away that there’s a company called Sachs Marketing Group and they have about 8 reviews. I am pretty familiar with the online marketing space so when I see a company like this without any name recognition there are a couple of concerns I have. Usually I will check to see if there is a person’s name on their website and a physical address. In this case they have a physical address but there’s no name or a picture of any individual person on the “contact us” page. There are no pictures of the actual office, nothing to signify the personality of the company. To me this right away makes it look like a lead gen site more than an actual agency style business. The website is sort of an online storefront designed to channel a lead somewhere. I didn’t call them, so I am not attacking them – they obviously know what they’re doing. This is just usually the snap judgment I make when I see this type of a business online without any real names or images.
The next company listed in the map is CJ search. CJ search is a part of Conversant Media, what used to be ValueClick Media it is now owned by a company called Epsilon, which is under the corporate umbrella Alliance Data. CJ Search no longer has a visible website… that’s how thin these results are.
I have several friends and even a family member who worked at CJ search and I worked for ValueClick Media in this exact building where CJ Search is located in Westlake Village. I can definitely say CJ Search was a legitimate company but they are obviously not doing SEO work anymore these days. They are only coming up under the search term westlake village SEO out of historical value and location.
Moving on, the next listing is called “Boost Local” looking at their website it’s very nice and well done it’s a typical marketing industry site. When I click on “About Our Agency” it describes what they do and who they are. The next thing is to look at the “Contact Us” page and see if there are any actual people’s faces or names on the website. There are not, which again doesn’t mean that they’re not a legitimate business but it also gives them less of a personality. The business looks more like a lead-gen site than an actual company with people who are looking to help you meet your marketing needs.
In the search for westlake village seo – the next few listings are for companies that fit a similar description but also who have no reviews. If a company does not have a visible personal presence on their site you can at least fall back on the reviews to give you an idea as to how they operate in their past experience. In the case of these two companies into works one and approach SEO. There are no human beings shown or listed on the website anyone can take a stock photo of an office and throw it on the site with the contact form and a one 800 number. I want to see who you are, what your credentials are and why you are a legitimate SEO company that I should trust with my marketing budget. None of these companies give me that vibe.
A little further down the list we have a company called National Positions. I can say with great confidence that National Positions is NOT a good company. I used to work for them briefly and they are a turn and burn sales organization that focuses solely on getting a sale. While they may have a couple customer success stories to tout, the vast majority of the people I know who have worked for or with National Positions have a lot of bad things to say about them, myself included. I’m sure there are some good, well-meaning people there but they have a very poor track record on the whole as a company. I’ll leave it at that.
The rest of the results for westlake village SEO include companies like SEO Tuners who, once again, have no reference to any actual people on their website. The contact us page is a lead form and a bunch of stuff about how awesome they are.
Even reviews can be loaded so I am skeptical no matter what. Sometimes I’ll go as far as to see who the reviewer’s are and how many actual reviews they’ve done outside of the one that I’m currently looking at. If this is their only review the chances are good that they are loaded or that the company paid or incentivized someone to do it. Whatever the case, Google’s review system is much more trustworthy than Yelp! who fought openly in court to favor merchants who pay them in their results.
Most prospective customers will search wider than just Westlake Village SEO. They may expand to Ventura county or Los Angeles county as a whole. Our goal was to see what the results for SEO services look like for an area like Westlake Village, and to be honest they are not great.
Hopefully we can contribute something of value. 😉
All you have to is ask yourself the question – “when I’m online what do I do most?” the answer is more than likely: watch video content. Sure some people read articles but even articles most likely have a video accompaniment these days (like this one :D)
Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades? Pretty crazy eh?
You need to put out content to stay visible – just to keep up with everyone else really. Don’t despair though, it’s quite easy. Chances are good all you need to do is turn a camera on. Let me give you an example.
If you’re a popular antique shop you probably have a store full of odd knicknacks and items. Maybe even hundreds – that’s hundreds of videos waiting to be made. A unique video for each item that could be shared each and every day. I’m just using this as a basic example of course but it applies to any business. If you are a maid who cleans houses, every day you have a before / after video to make – provided you have the owners permission and so on.
Internet marketing is constantly changing but video content will always be valuable. Search engine optimization (SEO) is complex and algorithms are always changing. One thing is always true though: Video content is and will continue to be a big driver of traffic. So how can you use video to strengthen your content marketing strategy and SEO? It’s simple really – produce it and share it. That’s really all you need to do.
A great place to start is with existing content you already have. To give you an example our website https://apexdigitalmedia.com has long had articles about social media management. This year though we created a video and embedded it at the top of that page. Not only does this help the user experience giving people in a hurry a way to quickly consume the content – it also helped greatly with the overall organic ranking of the page. Google tends to elevate content that is helpful to users and video is definitely helpful.
Yeah Google has the search game locked down – they invented the first largest search engine and bought the second. With this in mind you need to feed into these searches. If you don’t have video content guess what… you are INVISIBLE in YouTube searches. Creating strong video content not only makes for a better user experience, it also makes you visible in the world’s 2nd largest search engine.
As you can see, digital video content is the most important asset you have at your disposal right now. If you don’t already have a strong video presence, what are you waiting for? Get to work!
According to a recent report by eMarketer, the majority of internet users prefer online search to find local products. Roughly a third of them also believe these results to be “trustworthy and accurate.”
“eight out of 10 respondents said a search engine was their top choice among a collection of digital and non-digital sources to look up information for local businesses last year.”
While printed white and yellow page publications hit an all time low, 80% of users surveyed said they used a search engine in the week prior to the survey. The data showed that online search lead other sources when it comes to consumer trust and accuracy. In other words, Google is doing a great job at producing high-quality search results for it’s users.
Another huge takeaway from this survey is the importance of a branded website. People trust Google because Google has created an environment that gives it’s users good reason to trust them. A user’s 2nd choice though was a company website – which speaks volumes about the importance of your own online brand and making sure that it’s easy for customers to find.
Enterprise SEO strategy is incredibly important if you have a large website. Each page is something that creates value for your business long term. If you have hundreds of thousands of pages there is an incredible long term value in making those pages as visible as possible.
A 3rd party firm or a newly hired group of SEO techs are going to need a roadmap based on your goals. While you aren’t expected to write this without professional help, you should at least distill your goals to something achievable. You know your company better than anyone and you need to translate real world goals into crystal clear line items. This way the people you employ to execute your strategy have a picture of what they need to accomplish.
When it comes to Enterprise SEO strategy you can get into a lot of detail, so much so that the big picture can get lost. For this reason we like to organize and simplify our process. Through this method we are able to create SEO campaigns that can be scaled to any size organization. We begin by breaking things into 2 separate phases:
While we like to break these up for simplicity, a few of the foundational elements can cross over to the continual. It only makes sense that as you continue to develop new content you would want it to be technically sound and aligned with best practices.
Just remember that before you go full speed into an enterprise SEO campaign you arm yourself with a coherent strategy based on your business needs.
Contact Apex Digital Media to discuss hiring us for our Enterprise SEO expertise.
As a business that’s located in Beverly Hills, CA we get a lot of inquiries from medical professionals about medical web design. So what separates it from standard web design? To start medical professionals need to project a professional image that showcases their practice and area’s of expertise. There are a few other major things you need to consider when building a medical website. Let’s walk through a few of them shall we?
If you’re a doctor with multiple specialties it’s good to narrow your focus to one core specialty. This goes to a basic marketing principal “KISS” or “Keep it Simple, Stupid.” This is a big help to your overall site structure and navigation. It’s also a great booster for SEO (Search Engine Optimization). The more focused your content and structure are, the better you will do in standard search results.
As an example, one of our clients Dr. Robert B Shpiner has multiple specialties. He cites pulmonary diseases, sleep apnea, second opinions and internal medicine as a few of his specialties. Rather than try to cram all these keywords into the title and other important parts of the site we narrowed the focus to “sleep disorders” and got him the domain “Valley Sleep Doctor.” This domain contains the keyword for “sleep” and “doctor” in the domain name which will also help greatly with SEO.
A lot of medical professionals may not see themselves as a “brand” but your brand is who you are. So it’s important to create a brand for yourself if you don’t already have one. There are several steps to branding a medical practice here are three important ones to consider:
u have video content that speaks to your expertise you are much more likely to be visible to potential patients than with out it. Not only do Google, Bing & Yahoo rank video content higher in search, it’s also a convenient way to get your message through to a prospect. Most people won’t take the time to read a long blog article, but will watch a 2 minute video.
By the latest measurements, roughly 65% of your audience is on some kind of tablet or mobile phone. Desktop computers are now a “secondary touchpoint” for most internet users. Knowing that more than half of your audience is on a mobile device it only makes sense. Your mobile site should be your first priority.
The last, but most important tip is to create a video introduction to familiarize people with you and your practice. Digital video is the new normal and having a visible example of who you are and what you do will make people more comfortable about picking up the phone and making an appointment. The video we created for Dr. Shpiner has been an incredible tool for introducing the Dr. and familiarizing him with potential patients.
Most medical professionals don’t have the time or know how to do all this on their own. If you’re interested in discussing our rates and packages for medical web design, give us a call or send us an email: – We’d love to talk with you.