Here at Apex Digital Media we keep a close eye on our rankings. We are an SEO firm after all. So it’s not surprising that once we started to achieve some stellar rankings for keywords like “local SEO” or “Social Media Management” people were going to copy us. Enter Apex Digital Marketing .au – the latest and greatest offender.
Imitation is the greatest form of flattery no doubt, but some people take it a little TOO far. To the point where it becomes fraudulent.
The most visible example of this for us is Apex Digital Marketing in Australia.
They got the “apex digital” part of our name ranking to piggyback on, but these guys took it a step further. They even connected themselves to us in LinkedIn – and were listed on our page as an employee of our firm. This despite the fact that they are out of network for us.
Maybe they are a great firm who produces great results, I’m not here to judge that. What does concern me is someone pretending to be Apex Digital Media because if they are scam artists or doing shady things they are trying hard to associate themselves with our company.
Building a brand is something we’ve worked hard to do over the past 3 years so when someone comes in and tries to co-opt that for their own benefit it’s something we are going to take a serious look at. For now it seems like a harmless association, but we’ve got our eyes on you!!
All you have to is ask yourself the question – “when I’m online what do I do most?” the answer is more than likely: watch video content. Sure some people read articles but even articles most likely have a video accompaniment these days (like this one :D)
Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades? Pretty crazy eh?
You need to put out content to stay visible – just to keep up with everyone else really. Don’t despair though, it’s quite easy. Chances are good all you need to do is turn a camera on. Let me give you an example.
If you’re a popular antique shop you probably have a store full of odd knicknacks and items. Maybe even hundreds – that’s hundreds of videos waiting to be made. A unique video for each item that could be shared each and every day. I’m just using this as a basic example of course but it applies to any business. If you are a maid who cleans houses, every day you have a before / after video to make – provided you have the owners permission and so on.
Internet marketing is constantly changing but video content will always be valuable. Search engine optimization (SEO) is complex and algorithms are always changing. One thing is always true though: Video content is and will continue to be a big driver of traffic. So how can you use video to strengthen your content marketing strategy and SEO? It’s simple really – produce it and share it. That’s really all you need to do.
A great place to start is with existing content you already have. To give you an example our website https://apexdigitalmedia.com has long had articles about social media management. This year though we created a video and embedded it at the top of that page. Not only does this help the user experience giving people in a hurry a way to quickly consume the content – it also helped greatly with the overall organic ranking of the page. Google tends to elevate content that is helpful to users and video is definitely helpful.
Yeah Google has the search game locked down – they invented the first largest search engine and bought the second. With this in mind you need to feed into these searches. If you don’t have video content guess what… you are INVISIBLE in YouTube searches. Creating strong video content not only makes for a better user experience, it also makes you visible in the world’s 2nd largest search engine.
As you can see, digital video content is the most important asset you have at your disposal right now. If you don’t already have a strong video presence, what are you waiting for? Get to work!
According to a recent report by eMarketer, the majority of internet users prefer online search to find local products. Roughly a third of them also believe these results to be “trustworthy and accurate.”
“eight out of 10 respondents said a search engine was their top choice among a collection of digital and non-digital sources to look up information for local businesses last year.”
While printed white and yellow page publications hit an all time low, 80% of users surveyed said they used a search engine in the week prior to the survey. The data showed that online search lead other sources when it comes to consumer trust and accuracy. In other words, Google is doing a great job at producing high-quality search results for it’s users.
Another huge takeaway from this survey is the importance of a branded website. People trust Google because Google has created an environment that gives it’s users good reason to trust them. A user’s 2nd choice though was a company website – which speaks volumes about the importance of your own online brand and making sure that it’s easy for customers to find.
Enterprise SEO strategy is incredibly important if you have a large website. Each page is something that creates value for your business long term. If you have hundreds of thousands of pages there is an incredible long term value in making those pages as visible as possible.
A 3rd party firm or a newly hired group of SEO techs are going to need a roadmap based on your goals. While you aren’t expected to write this without professional help, you should at least distill your goals to something achievable. You know your company better than anyone and you need to translate real world goals into crystal clear line items. This way the people you employ to execute your strategy have a picture of what they need to accomplish.
When it comes to Enterprise SEO strategy you can get into a lot of detail, so much so that the big picture can get lost. For this reason we like to organize and simplify our process. Through this method we are able to create SEO campaigns that can be scaled to any size organization. We begin by breaking things into 2 separate phases:
While we like to break these up for simplicity, a few of the foundational elements can cross over to the continual. It only makes sense that as you continue to develop new content you would want it to be technically sound and aligned with best practices.
Just remember that before you go full speed into an enterprise SEO campaign you arm yourself with a coherent strategy based on your business needs.
Contact Apex Digital Media to discuss hiring us for our Enterprise SEO expertise.
As a business that’s located in Beverly Hills, CA we get a lot of inquiries from medical professionals about medical web design. So what separates it from standard web design? To start medical professionals need to project a professional image that showcases their practice and area’s of expertise. There are a few other major things you need to consider when building a medical website. Let’s walk through a few of them shall we?
If you’re a doctor with multiple specialties it’s good to narrow your focus to one core specialty. This goes to a basic marketing principal “KISS” or “Keep it Simple, Stupid.” This is a big help to your overall site structure and navigation. It’s also a great booster for SEO (Search Engine Optimization). The more focused your content and structure are, the better you will do in standard search results.
As an example, one of our clients Dr. Robert B Shpiner has multiple specialties. He cites pulmonary diseases, sleep apnea, second opinions and internal medicine as a few of his specialties. Rather than try to cram all these keywords into the title and other important parts of the site we narrowed the focus to “sleep disorders” and got him the domain “Valley Sleep Doctor.” This domain contains the keyword for “sleep” and “doctor” in the domain name which will also help greatly with SEO.
A lot of medical professionals may not see themselves as a “brand” but your brand is who you are. So it’s important to create a brand for yourself if you don’t already have one. There are several steps to branding a medical practice here are three important ones to consider:
u have video content that speaks to your expertise you are much more likely to be visible to potential patients than with out it. Not only do Google, Bing & Yahoo rank video content higher in search, it’s also a convenient way to get your message through to a prospect. Most people won’t take the time to read a long blog article, but will watch a 2 minute video.
By the latest measurements, roughly 65% of your audience is on some kind of tablet or mobile phone. Desktop computers are now a “secondary touchpoint” for most internet users. Knowing that more than half of your audience is on a mobile device it only makes sense. Your mobile site should be your first priority.
The last, but most important tip is to create a video introduction to familiarize people with you and your practice. Digital video is the new normal and having a visible example of who you are and what you do will make people more comfortable about picking up the phone and making an appointment. The video we created for Dr. Shpiner has been an incredible tool for introducing the Dr. and familiarizing him with potential patients.
Most medical professionals don’t have the time or know how to do all this on their own. If you’re interested in discussing our rates and packages for medical web design, give us a call or send us an email: – We’d love to talk with you.
We talk a lot about different types of SEO on the blog. More recently, local SEO has become the most important factor for small businesses. The reason for this is simple, Google is the new yellow pages. Local search is how people find your business. So it would only make sense that local SEO be an important item on a marketer’s check list.
Since Apex Digital Media is an SEO firm it would be easy for us to talk about one of our many client projects. However, we thought it would be best to focus on our own website and optimization. After all, if we’re really good at what we do – we should rank well for keywords we are targeting. So let’s take a look at the elements of effective local SEO at our location in – local SEO Beverly Hills Edition!
To start let’s look at a breakdown of local SEO ranking factors from the good people at Moz.
As you can see the biggest factors are “on page signals” – so keyword and technical optimization on your site itself. Also – “Link Signals” which is basically back links to your site from other sources.
If I type in a search for “local seo beverly hills” my Google currently pulls up the following results:
No visible sign of us there right now. Let’s look at why that is and what the competition is doing to be so visible.
A quick glance at the Apex website’s title tags will show that we’re titled for Los Angels, not Beverly Hills.
Changing our title tags to “Apex Digital Media | Beverly Hills, CA” would help us ascend higher in the rankings for the local search term of beverly hills. However, we are currently targeting Los Angeles as a whole, since it’s a larger market.
A quick scroll down the page produces a result that is curious… basically another firm who is copying our name. “Apex Web Firm.” This site is likely ranking because they have the keyword “local seo beverly hills” in their domain. Something we will have once this blog post is live.
One thing this firm is doing right is including the keyword in the domain. They are a bit further down the page (and are obviously riding our coattails) but I’m impressed with their knowledge and ability to rank so quickly.
One company “Local Positions” is ranking in the 3rd or 4th slot for “local seo beverly hills” and they aren’t even located in beverly hills. A quick search or two turns up quite a bit of interesting information about this company.
First, they are located at: 30401 Agoura Road, Suite 201 Agoura Hills, California, 91301 – which is about 30 miles from Beverly Hills. They have /local-seo-beverly-hills-ca in their domain and obviously know how to create backlinks that give them lift.
Second, a deeper dig will reveal that “Local Positions” is actually – National Positions, a notoriously shady company who was called out for low brow tactics by Rand Fishkin a few years back. One valuable lesson we can learn from them is the importance of the keywords in the domain name. This is obviously a very important signal for local SEO because it’s helping to elevate them despite their lack of any visible location in Beverly Hills.
One thing is certain, all of these factors are an important part of any business’ digital marketing strategy. If you aren’t visible in local search people can’t find you. The less people that can find you the less customers you have… If you don’t have the time or expertise to perform local SEO on your own, consider hiring an agency like Apex Digital Media to do the heavy lifting for you.