Organic SEO is one of the most important tasks any modern business will undertake. Maintaining visibility in organic search for relevant terms, that is the goal. Sure there are other avenues to advertise but search has real intent behind it! If someone types “buy a car” into Google and you sell cars appearing in those […]
Apex Digital Media is a branding agency Los Angeles made possible – and we have proof. Recently Apex Founder & CEO Dustin Peterson was profiled by Voyage LA – A digital magazine focused on Los Angeles local happenings. The profile is basically a story about how Apex came to be and Dustin’s history in the […]
Content and SEO are undeniably intertwined in today’s online ecosystem. To be a good content marketer you need to understand SEO. To be truly great at SEO you need to understand content marketing. If you doubt the value or effectiveness of content on any level I urge you to read this report by Ascend 2 […]
Social Media didn’t really become mainstream until the advent of MySpace. Before that there were obscure social networks like “Friendster” and Facebook existed but was only available to college students. Once Facebook opened it’s doors to the public around 2007, you began to see the real power of social media. With the rise of social […]
Brand – it’s a term we all know being part of a consumer culture. Where did the term come from though, what are it’s origins? A few weeks ago I went with my daughters class on a field trip to an old cattle ranch. One of the exercises we did was to create our own […]
A few years ago the idea of having a social media manager was actual comedy. “You mean pay someone to tweet and post on Facebook for me? LOL!!” Look around today and that is no longer some hilarious joke. These days Social Media is where your online audience is most likely to be found. Social […]
Online Video Content Has Quickly Become Your Most Important Marketing Asset All you have to is ask yourself the question – “when I’m online what do I do most?” the answer is more than likely: watch video content. Sure some people read articles but even articles most likely have a video accompaniment these days (like […]
We cover a lot about social media on our blog because in 2016 and beyond it’s one of the more important factors in digital business. Without a visible social presence your customers, fans, loyal devotees, etc. have no way to interact with you or check in on recent happenings. But what constitutes effective social media management? Here are […]
The term “audience development” is basically a friendly way of saying “advertising.” Essentially you’re taking steps to draw an audience. Your audience is what is going to make you money in most cases so it’s a valuable thing to develop. There are a lot of different ways to do this, most of them cost money […]
One of the most important aspects of digital marketing is content for your business. The old cliche “content is king” holds true still today in the internet age. I would even argue that the single most important thing you can be doing to promote your business online is creating content. Make Yourself an Authority The […]