Social Media Management has become a necessity for any modern business. If you exist, you better have a social media presence. How large it is depends on a lot of factors, your industry, adaption rates among your core demographics, and other fancy advertising language we’ll skip for now.
The first reason is because they don’t have time to effectively manage a social presence on their own. The key word there is “effective.” Because it’s not difficult to maintain a social presence, tweet, post, like, whatever. Managing a social presence effectively is a bit more of a challenge.
We like to compare it to farming. If you want a good harvest, you can’t wait until the last minute and start planting your crops. There are very specific things you need to be doing on a daily basis over a period of time to successfully grow and harvest a crop. An online audience is no different.
A big part of maintaining a successful brand today is social proof. You need to show people that there is interest in what you do. You can build this social proof by effectively cultivating an audience in social channels.
You also need to have a presence and engage with present and future customers. Whether it’s positive or negative feedback, having a visible and authentic presence is a huge asset in today’s world.
The best companies deserve the best social media management.
It’s not rocket science, it doesn’t take any kind of genius to do this work but it is work that needs to be done consistently and effectively. For these reasons alone it may be worth paying an agency to handle this portion of your business for you.