There’s been a lot of buzz around programmatic advertising over the past 3 – 4 years. But what exactly is programmatic advertising? The simple definition is that it is an automated method of buying, selling or fulfilling advertising. Apparently it’s caught on because it already makes up more than half of US digital display advertising spend. Aside […]
Programmatic Advertising, it’s a buzz word you will hear quite frequently in the advertising world if you venture close. It sounds very techy – but what does it mean exactly? Well the advertising industry is becoming more and more automated. Media buyers are now buying advertising time and space through digital platforms without having to […]
Our Marketing Dept. recently put together this graphic detailing the modern buying funnel.
If you’ve ever had a website you’ve no doubt seen people buying & selling traffic – or even done it yourself. There’s an entire LinkedIn group dedicated to it. (I am a member but admittedly haven’t used it for a long time). For years there was an entire market for cheap, sub-penny traffic / clicks […]
There’s a lot of talk lately about ad blockers, especially in advertising industry circles. Ad blockers have always been around but seeing them become mainstream is a problem. The web was built as a source of free content supported by ads – much like network television was in it’s infancy. People need to understand that by […]
Comcast’s New Streaming Service “Watchable” Incentivizes Creators By Paying a Higher Percentage of Ad Revenue than YouTube or Facebook Outside of YouTube there aren’t really a lot of great options for a no name video content creator looking for a place to upload their work. While destinations such as Vimeo and Facebook exist no one […]
Recently YouTube announced it would be phasing out the sale of YouTube inventory on the DoubleClick exchange. This obviously makes a lot of 3rd party media dealers upset but they are doing it for a good reason. As someone who has spent the majority of his career in digital helping content creators earn what they […]
AdSense Ad Placement Tips Having trouble deciding the best AdSense ad placement strategy? Does your AdSense scorecard look like this? We talk to a lot of people that can’t strike the right balance between aesthetic integrity and ad placement. We’ve had many customers come to us wanting to optimize their AdSense yield, yet are […]