March 30, 2016December 4, 2017Audience Development, Blog, Digital Advertising, Display, Programmatic Understanding Programmatic Advertising There’s been a lot of buzz around programmatic advertising over the past 3 – 4 years. But what exactly is programmatic advertising? […]
February 1, 2016November 17, 2016Audience Development, Blog, Digital Advertising, Display Programmatic Advertising – The Basics Programmatic Advertising, it’s a buzz word you will hear quite frequently in the advertising world if you venture close. It sounds very […]
October 29, 2015October 9, 2016Audience Development, Blog, Design & Development, Digital Advertising, Display, E-Commerce, Infographics, Native, PPC, SEO, Social Media The Modern Buying Funnel Our Marketing Dept. recently put together this graphic detailing the modern buying funnel.
October 12, 2015October 9, 2016Audience Development, Blog, Digital Advertising, Display, PPC Fraudulent Traffic in Digital Advertising – The End is Here If you’ve ever had a website you’ve no doubt seen people buying & selling traffic – or even done it yourself. There’s […]
September 28, 2015October 9, 2016Audience Development, Blog, Digital Advertising, Display Let's Talk About Ad Blockers… There’s a lot of talk lately about ad blockers, especially in advertising industry circles. Ad blockers have always been around but seeing […]
August 18, 2015October 9, 2016Audience Development, Blog, Digital Advertising, Display Watchable by Comcast To Pay Content Creators 70% Ad Revenue Comcast’s New Streaming Service “Watchable” Incentivizes Creators By Paying a Higher Percentage of Ad Revenue than YouTube or Facebook Outside of YouTube […]
August 17, 2015October 9, 2016Blog, Digital Advertising, Display YouTube Goes Premium Recently YouTube announced it would be phasing out the sale of YouTube inventory on the DoubleClick exchange. This obviously makes a lot […]
October 30, 2014October 9, 2016Audience Development, Blog, Digital Advertising, Display AdSense Ad Placement Tips AdSense Ad Placement Tips Having trouble deciding the best AdSense ad placement strategy? Does your AdSense scorecard look like this? […]