Audience Development

Understanding Programmatic Advertising

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There’s been a lot of buzz around programmatic advertising over the past 3 – 4 years. But what exactly is programmatic advertising? The simple definition is that it is an automated method of buying, selling or fulfilling advertising. Apparently it’s caught on because it already makes up more than half of US digital display advertising spend. Aside […]

Audience Development

Let's Talk About Ad Blockers…

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There’s a lot of talk lately about ad blockers, especially in advertising industry circles. Ad blockers have always been around but seeing them become mainstream is a problem. The web was built as a source of free content supported by ads – much like network television was in it’s infancy. People need to understand that by […]

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YouTube Goes Premium

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Recently YouTube announced it would be phasing out the sale of YouTube inventory on the DoubleClick exchange. This obviously makes a lot of 3rd party media dealers upset but they are doing it for a good reason. As someone who has spent the majority of his career in digital helping content creators earn what they […]

Audience Development

AdSense Ad Placement Tips

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AdSense Ad Placement Tips Having trouble deciding the best AdSense ad placement strategy?  Does your AdSense  scorecard look like this?       We talk to a lot of people that can’t strike the right balance between aesthetic integrity and ad placement. We’ve had many customers come to us wanting to optimize their AdSense yield, yet are […]