Understanding Programmatic Advertising
There’s been a lot of buzz around programmatic advertising over the past 3 – 4 years. But what exactly is programmatic advertising? […]
Category: Display
Programmatic Advertising – The Basics
Programmatic Advertising, it’s a buzz word you will hear quite frequently in the advertising world if you venture close. It sounds very […]
The Modern Buying Funnel
Our Marketing Dept. recently put together this graphic detailing the modern buying funnel.
Fraudulent Traffic in Digital Advertising – The End is Here
If you’ve ever had a website you’ve no doubt seen people buying & selling traffic – or even done it yourself. There’s […]
Let's Talk About Ad Blockers…
There’s a lot of talk lately about ad blockers, especially in advertising industry circles. Ad blockers have always been around but seeing […]
Watchable by Comcast To Pay Content Creators 70% Ad Revenue
Comcast’s New Streaming Service “Watchable” Incentivizes Creators By Paying a Higher Percentage of Ad Revenue than YouTube or Facebook Outside of YouTube […]
YouTube Goes Premium
Recently YouTube announced it would be phasing out the sale of YouTube inventory on the DoubleClick exchange. This obviously makes a lot […]
AdSense Ad Placement Tips
AdSense Ad Placement Tips Having trouble deciding the best AdSense ad placement strategy? Does your AdSense scorecard look like this? […]