Audience Development

Social Media Marketing – Instagram

Posted on

Instagram is one of the fastest growing social media platforms online and one that can be extremely effective in drawing a great audience for your brand or business. Effective social media marketing is really about finding and engaging a relevant audience where they already exist and with over 300 million users (2), Instagram has a fairly large user base […]

Audience Development

Digital Video Marketing on Facebook

Posted on

If you do any kind of social media marketing at all you probably noticed that Facebook recently upgraded it’s video analytics. If you haven’t noticed yet you should check it out – there is now a “videos” tab in the Page Insights section, which allows publishers to better track the performance of videos on the platform, […]

Audience Development

What Does SEO Cost in 2015?

Posted on

When we first started Apex Digital Media in Sept. of 2014 SEO was pretty much our core competency. When prospective clients would ask us “What does SEO Cost?” – before even offering a quote I would usually prime them by sending a link to this article from Search Engine Watch. The reason being is that SEO is […]

Audience Development

AdSense Ad Placement Tips

Posted on

AdSense Ad Placement Tips Having trouble deciding the best AdSense ad placement strategy?  Does your AdSense  scorecard look like this?       We talk to a lot of people that can’t strike the right balance between aesthetic integrity and ad placement. We’ve had many customers come to us wanting to optimize their AdSense yield, yet are […]