Blog

Digital Audience Targeting at 2015 Network Upfronts

Posted on

In another sign that digital marketing has officially achieved mainstream status, advanced audience target is going to have a seat at 2015 TV Upfronts. Media vendors are promising advertisers cross-platform reach – mainly out of necessity as viewer attention is beginning to fragment across devices. Brands want to be sure that when they commit to […]

Blog

Selling Effectively is Communicating Effectively

Posted on

Chances are if you have been around marketing on any level, you’ve heard of the acronym “K-I-S-S” – “Keep It Simple Stupid.” It’s one of those cliche’d phrases that’s been around for a long time… because it holds a lot of truth. People have always had short attention spans and even more so today where they […]

Audience Development

AdSense Ad Placement Tips

Posted on

AdSense Ad Placement Tips Having trouble deciding the best AdSense ad placement strategy?  Does your AdSense  scorecard look like this?       We talk to a lot of people that can’t strike the right balance between aesthetic integrity and ad placement. We’ve had many customers come to us wanting to optimize their AdSense yield, yet are […]

Blog

Responsive Web Design for Google AdSense

Posted on

One of the biggest factors in web design in 2014 and beyond is making sure that your site is responsive. For those of you unaware of what this term means, here it is: Responsive web design makes sure that your site appears as clean and professional looking as possible across all types of hardware devices. […]