How Much Does a WordPress Site Cost?

One of the most frequent questions business contacts will ask us is – “how much does a wordpress site cost?” – to be 100% honest there is no straight answer. WordPress is a Content Management System (CMS) that is extremely versatile. It can do just about everything but most importantly it allows people with zero knowledge of web design the ability to create content online.

Some businesses need to sell products – WordPress has a deep ecommerce integration through WooCommerce. Some websites need to be able to allow new users to create and manage their own accounts – WordPress has a built in solution for handling this, etc. etc. A typical WordPress site at it’s core, domain, hosting, software installation can be fairly cheap. Good domain, good host and you’re looking at $300 a year if you can install, set up and customize the site yourself. Those are just basic costs – but when you need custom apps, design adjustments, etc. that’s when the costs begin to increase. Building a wordpress site isn’t much different than coding a site by hand. The core elements are there for you to use and a designer / developer can take those elements and shape them to a customer’s needs – in much the same way the basic HTML or CSS elements are there for a coder to use. WordPress is simply another platform, or vessel for design.

The Importance of Web Design is Largely Underestimated

One thing we find time and time again is that business owners will do as much as they can to get a website “on the cheap” – they will try to do it themselves in their spare time, have a grandkid or a cousin tinker with it… all the while having a subpar representation of their business visible to the world. These people will come to us and want to spend several thousand dollars a month on advertising to try and drive new business – but the advertising is sending people to a flawed website that will never result in actual business.

If you are a business owner, your website is a big investment! This is your first impression to most people who are looking for what you do online. Think about it on your own terms – if you want something you go to Google, type in “best fishing gear” and you’re going to see brands like Cabela’s and BassPro but you will also see mom and pop business in the mix with these muti-million dollar franchises. These smaller shops have one chance to gain your business and imagine if you clicked through to “Dave’s Fishing Shop” because they had a great price on some waders but their site looked like it was built in 1995… You’re going to be less likely to make a purchase there.

So… How Much Does a WordPress Site Cost?

There is no right answer here, however there are some good price ranges to consider and anyone that is way above or below these should raise concern. Someone who is too cheap is likely going to do a subpar job and then you’re just going to have to pay someone else again to do it right. Someone who is too expensive is either overcharging, outsourcing for a profit or in some cases just good enough and in enough demand to charge higher rates than their counterparts.

Typical WordPress Website

For a company just looking for a basic, 100% mobile & tablet responsive, 10 to 15 page website with a typical templated design the average cost is going to be around $2,500-$3,500. The low end would probably not include things like hosting, domain costs, email addresses, ongoing support & updates, etc.

Custom WordPress Website

This would include all of the basics from the typical set up but then add in items like a custom-built contact form, newsletter registration, hosting and domain registration costs, 5 – 10 email addresses, etc. These more customized design packages will run a bit higher in the $3,500 – $5,000 range.

eCommerce WordPress Website

eCommrece for WordPress is a bit more development heavy and as a result more costly. While plugins such as WooCommerce are available to help you will most likely still need the aid of a developer to customize them to your liking and set up payment gateways, shopping carts, etc. Other features that you will want to consider here are support (in case something you can’t fix breaks), custom landing pages for advertising campaigns, feeds for 3rd party store fronts, and anything else that helps you drive sales or new business. So how much does an eCommerce WordPress Site Cost? You’re looking at a range somewhere between $5,000-$15,000 depending on your needs.

For more information about how Apex Digital Media can help you with your design needs, click here.

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