To some the definition of enterprise SEO services may be unclear. If you’re a marketer at a fortune 500 company chances are you’re dealing with a massive marketing strategy that has several different moving parts. What you need most is a strategic partner that does effective enterprise SEO and gets results. You need to be able to easily present those results on a regular basis in a format that makes sense for meetings and in conjunction with other aspects of your marketing strategy.
We don’t have any fancy proprietary software, we don’t charge outrageous rates, we just deliver real results. Our primary goal is to make our clients life easier! This is the inherent value that our enterprise SEO services provide.
While enterprise SEO is technically any SEO work that is done on a site with more than 1,000 pages, a quick search in google will reveal that there are several different schools of thought. There are some SEO companies that rely solely on a proprietary software, others have entire offshore teams doing tedious digital labor across thousands of pages and some companies simply do high quality SEO work at a large scale for larger companies or sometimes simply larger websites.
The upside of a service of this nature is that they are typically fast and cheap. The software will likely perform audits that show areas within your site or among Google’s search engine result pages (aka SERP’s) that you can improve.
The downside is that most of the time these companies don’t actually implement the changes for you. You have to look at the data their software compiles and then hire a firm to make adjustments to your website, pay your existing techs, etc.
This used to be a standard among SEO firms but is a bit less popular now days. The reason being is that Google’s algorithms have become more human. When you hire an offshore team for SEO you typically get what you pay for. It’s much cheaper but the work is usually shoddy and written in broken English. In modern SEO you need to speak smoothly in your writing just like a human would. Google can see when you are attempting to game their algorithms and a lot of times offshoring important copy writing tasks can hurt your search rankings more than help them.
The third and final school of thought we will cover for enterprise SEO services is local agencies that work at scale. Apex Digital Media would fall into this category. So what does it mean?
We write frequently about the subject of enterprise SEO services as these are something a lot of our clients utilize. For more detailed information read our original Enterprise SEO guide here.
Our team can show you countless examples of the companies for which we’ve gotten stellar results. We have been tried and tested, and we have proven our ability to keep up with the SEO industry and stay on top of changes. You won’t find any SEO expert waiting to be hired by a private company who has a track record like ours. If you want the best enterprise SEO services available, you simply cannot do better.
Organic SEO is one of the most important tasks any modern business will undertake. Maintaining visibility in organic search for relevant terms, that is the goal. Sure there are other avenues to advertise but search has real intent behind it! If someone types “buy a car” into Google and you sell cars appearing in those results is a no brainer.
Search is also trusted. In fact, in a recent Forrester Research poll, it ranked as 3rd being beat only by email from people you know and consumer product reviews.
Everyone uses Google but some marketing experts will argue that the value of search is diminishing. As they grow Google offers more and more to their users directly on the results page. Studies show that click rates have decreased over the years, mobile search is on the rise… so is it still really worthwhile to invest in great organic SEO? Here are a few statistics we think prove that it is…
1. In 2017, Google accounted for over 79% of all global desktop search traffic – that’s substantial.
2. More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.
3. Google receives over 63,000 searches per second on any given day.
4. 72% of consumers who did a local search visited a store within five miles.
5. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search.
So there you have it… don’t neglect one of the most important factors in your marketing arsenal. Invest in organic SEO.
Is it true that the top digital media companies are set up to never stop innovating? Harvard Business Review thinks so.
But let’s venture outside the business world for a moment to the realm of esoterics and philosophy. A very wise man known as Bruce Lee, (you may have heard of him) once said:
心無旁騖, 柔若流水, 無形無相
“Don’t think, feel… Be like water, my friend.”
To be successful in the business world the top digital media companies have to be fluid – like water. Constantly able to change and adapt to a marketplace that can switch gears at lightning speeds. It doesn’t show any chance of slowing down either. As technology continues to make huge jumps forward many of the businesses to steeped in old ways loose footing to younger, more nimble competitors.
Here is a list of traits that Harvard Business Review cites as advantages companies who continually evolve will have over competitors.
These are all traits you can visibly see in today’s top digital media companies – not only here in the US but in the world at large.
Another quality that top digital media companies share is the ability to keep solid ongoing customer relationships. Author Brad Power of HBR puts it like this:
To maintain perpetual customer relationships, they emphasize services over product transactions. Companies that sell physical products such as computers, cars, and refrigerators often lose touch with their customers soon after the purchase — or at least when the warranty period lapses. (“No news from customers is good news,” the thinking can go.) But companies selling online products and services need to regard their customer relationships as continuous ones: “We track how our product is performing for you as long as you own it, and if it’s not performing, it’s our obligation to fix it.”
At the end of the day the argument is that top digital media companies are, like most companies in the digital age, the ones who are constantly evolving and have the ability to pivot quickly. The future of business is online and so the companies able to streamline and be successful in these areas are the ones who will eventually come out on top. As you might guess, Apex Digital Media is one of these companies.
Read the full piece at Harvard Business Review here.
When I personally think about the most notable marketing companies in LA a variety of different types of firms come to mind. Anything from Chiat Day to Wpromote… If you’re in the search engine optimization game you should be visible for seo keywords. Especially keywords that relate to your locale and competitive local markets.
But when I think of an SEO company in Los Angeles the very first one that comes to my mind is The Search Agency. This is obvious for a few reasons… #1 being they have “Search” in their name which says a lot about what their area of focus is. One would also be lead to believe that this denotes expertise in the field.
Additionally, I know one of their former employees. He was my boss when I worked in the tech industry and here’s another thing – he now works for Google. So that’s probably another reason The Search Agency is the first name that comes to mind when I picture an SEO company in Los Angeles. I personally know that they have alumni at Google today. That’s a HUGE thing to say about any company… that their former employees now work for Google.
All this credibility aside, when you search Google for an SEO company in Los Angeles – TSA (Shorthand for “The Search Agency”) doesn’t even make the first page!
So who is the most visible SEO company in Los Angeles? Right now it’s these guys: https://coalitiontechnologies.com/ – I had never heard of Coalition Technologies until recently but they obviously know what they’re doing because they’re the first name I get when I search for an SEO company in Los Angeles. They also have what looks to be a very large staff and multiple locations across the country. While a lot of their employees on Linked In are listed as “freelance” copy writers and developers it’s obvious they also have a lot of internal employees as well.
SEO is a constantly changing game so we don’t necessarily discredit anyone for not being visible in a search like this. A company like TSA doesn’t really need to focus on inbound business. They are a large enough entity that they aren’t relying on people searching for an SEO company in Los Angeles and calling them up.
Rest assured will be keeping an eye on this space and our fellow agencies though!
We write a lot about enterprise SEO services. The reason being some of our oldest clients happen to be enterprise SEO jobs. One client in particular – we have been working on for almost 3 years now continually.
This client is an e-commerce company. They sell a ton of products and have a huge website with over 70,000 pages. As you can imagine this is a lot of work, there are a ton of images and a whole lot of text to be optimized. That’s where professional enterprise SEO services, from a company such as ours come in to play.
Aside from being a massive sales funnel, this website is also tied to a brick and mortar store. A lot of the inventory and the pages on the site could also be locally optimized if the brand so chose. Instead what they tend to do is use the e-commerce site as a means of selling additional inventory. In some cases items they’re not already selling in their brick and mortar store. Not only does this give them additional channels to liquidate inventory through, it also makes their business much more diverse as a whole.
We have been doing work for this company for going on three years. Their website has over 70,000 pages and is one of the larger jobs we have done. If all goes well, we will probably still be doing it in another couple years as long as the company continues to sell products. We have seen other vendors come and go, but we continue to do what we do best and they continue to give us work.
Let us show you firsthand the value of the work that we are doing for this company. The company itself spends a lot of money not just on our enterprise SEO services but also on other means of advertising themselves. They spend money on pay per click in Google AdWords. So how can we clearly and decisively show the difference between the results of our enterprise SEO services and the advertising the company is doing?
That is where “knives” come in. At the time we started to do SEO for this brand, Google AdWords would not allow you to advertise certain items they had deemed unfit for their ecosystem. Knives were one of those items at that particular time. As a result, our client was not advertising the knives and any increase in traffic on those knives would have to have been from the enterprise SEO services performed by Apex Digital Media.
We started the job in July of 2015. As you can see from the analytics screenshot above, there was clearly an increase in traffic to the brands “knives” page. We can also show direct google search traffic coming to several of the sub-pages underneath this root category. It is safe to assume any increase in traffic to these products is a direct result of the enterprise SEO services performed by Apex. Since these products were not being advertised on Google AdWords and no budget was being spent to advertise them in any other venues.
Additionally, this company is still a client and has been for almost 3 years they obviously see the value of the work that we are doing. If they did not they would have stopped using our services a long time ago.
If you are interested in discussing enterprise SEO services with Apex Digital Media please fill out the form below and someone will get back with you as quickly as possible.
When you search for the keyword Westlake Village SEO A couple of things are apparent. First, there aren’t a lot of SEO companies in Westlake Village. Second, there is no content available about SEO by Westlake Village companies. Apex is based in Beverly Hills but my home office is in this general area so I thought it would be interesting to check the results for Westlake Village. Rather than writing more general SEO tutorial type stuff you can already get from just about anywhere, I thought we would look at the results for this search term and walk through them.
The first area most serious SEO customers are going to look at is Google maps. This is usually a pretty good indicator of which company has an actual location in the area.
We can see right away that there’s a company called Sachs Marketing Group and they have about 8 reviews. I am pretty familiar with the online marketing space so when I see a company like this without any name recognition there are a couple of concerns I have. Usually I will check to see if there is a person’s name on their website and a physical address. In this case they have a physical address but there’s no name or a picture of any individual person on the “contact us” page. There are no pictures of the actual office, nothing to signify the personality of the company. To me this right away makes it look like a lead gen site more than an actual agency style business. The website is sort of an online storefront designed to channel a lead somewhere. I didn’t call them, so I am not attacking them – they obviously know what they’re doing. This is just usually the snap judgment I make when I see this type of a business online without any real names or images.
The next company listed in the map is CJ search. CJ search is a part of Conversant Media, what used to be ValueClick Media it is now owned by a company called Epsilon, which is under the corporate umbrella Alliance Data. CJ Search no longer has a visible website… that’s how thin these results are.
I have several friends and even a family member who worked at CJ search and I worked for ValueClick Media in this exact building where CJ Search is located in Westlake Village. I can definitely say CJ Search was a legitimate company but they are obviously not doing SEO work anymore these days. They are only coming up under the search term westlake village SEO out of historical value and location.
Moving on, the next listing is called “Boost Local” looking at their website it’s very nice and well done it’s a typical marketing industry site. When I click on “About Our Agency” it describes what they do and who they are. The next thing is to look at the “Contact Us” page and see if there are any actual people’s faces or names on the website. There are not, which again doesn’t mean that they’re not a legitimate business but it also gives them less of a personality. The business looks more like a lead-gen site than an actual company with people who are looking to help you meet your marketing needs.
In the search for westlake village seo – the next few listings are for companies that fit a similar description but also who have no reviews. If a company does not have a visible personal presence on their site you can at least fall back on the reviews to give you an idea as to how they operate in their past experience. In the case of these two companies into works one and approach SEO. There are no human beings shown or listed on the website anyone can take a stock photo of an office and throw it on the site with the contact form and a one 800 number. I want to see who you are, what your credentials are and why you are a legitimate SEO company that I should trust with my marketing budget. None of these companies give me that vibe.
A little further down the list we have a company called National Positions. I can say with great confidence that National Positions is NOT a good company. I used to work for them briefly and they are a turn and burn sales organization that focuses solely on getting a sale. While they may have a couple customer success stories to tout, the vast majority of the people I know who have worked for or with National Positions have a lot of bad things to say about them, myself included. I’m sure there are some good, well-meaning people there but they have a very poor track record on the whole as a company. I’ll leave it at that.
The rest of the results for westlake village SEO include companies like SEO Tuners who, once again, have no reference to any actual people on their website. The contact us page is a lead form and a bunch of stuff about how awesome they are.
Even reviews can be loaded so I am skeptical no matter what. Sometimes I’ll go as far as to see who the reviewer’s are and how many actual reviews they’ve done outside of the one that I’m currently looking at. If this is their only review the chances are good that they are loaded or that the company paid or incentivized someone to do it. Whatever the case, Google’s review system is much more trustworthy than Yelp! who fought openly in court to favor merchants who pay them in their results.
Most prospective customers will search wider than just Westlake Village SEO. They may expand to Ventura county or Los Angeles county as a whole. Our goal was to see what the results for SEO services look like for an area like Westlake Village, and to be honest they are not great.
Hopefully we can contribute something of value. 😉
Here at Apex Digital Media we keep a close eye on our rankings. We are an SEO firm after all. So it’s not surprising that once we started to achieve some stellar rankings for keywords like “local SEO” or “Social Media Management” people were going to copy us. Enter Apex Digital Marketing .au – probably the most visible offender as far as “brand thievery” and SEO coat tail riding go.
Imitation is the greatest form of flattery no doubt, but some people take it a little TOO far. To the point where it becomes fraudulent.
The most visible examples of this for us is Apex Digital Marketing in Australia.
They got the “apex digital” part of our name ranking to piggyback on, but these guys took it a step further. They even connected themselves to us in LinkedIn – and were listed on our page as an employee of our firm. This despite the fact that they are out of network for us.
Maybe they are a great firm who produces great results, I’m not here to judge that. What does concern me is someone pretending to be our brand – Apex Digital Media because if they are scam artists or engaging in shady business practices they are visibly trying hard to associate themselves with our company… The Linked In listing is proof of that.
That aside, I don’t own the name “Apex Digital Marketing” – I’m not here to say that people who are using that name can’t use it – just that they can’t pretend to be us. There are thousands upon thousands of businesses using the word “apex” in their name – so it’s really more about making your brand actually mean something to people other than yourself.
There is another “Apex” brand in New Zealand too. A quick search for the term “Apex digital marketing” will turn us up along with 2 other businesses in Australia.
Here are the other two brands that are most visible for this result:
Building a brand is something we’ve worked hard to do over the past 3 years so when someone comes in and tries to co-opt that for their own benefit it’s something we are going to take a serious look at. For now these seem like mostly harmless associations, but this is something we look at frequently.
At the very least we hope the people who are riding on our coat tails are doing high quality work!
– Team Apex