Author Archive Apex Digital Media

ByApex Digital Media

The Value of Enterprise SEO Services

We write a lot about enterprise SEO services. The reason being some of our oldest clients happen to be enterprise SEO jobs. One client in particular – we have been working on for almost 3 years now continually.

Why Enterprise SEO Services are Important

This client is an e-commerce company. They sell a ton of products and have a huge website with over 70,000 pages. As you can imagine this is a lot of work, there are a ton of images and a whole lot of text to be optimized. That’s where professional enterprise SEO services, from a company such as ours come in to play.

Aside from being a massive sales funnel, this website is also tied to a brick and mortar store. A lot of the inventory and the pages on the site could also be locally optimized if the brand so chose. Instead what they tend to do is use the e-commerce site as a means of selling additional inventory. In some cases items they’re not already selling in their brick and mortar store. Not only does this give them additional channels to liquidate inventory through, it also makes their business much more diverse as a whole.

We have been doing work for this company for going on three years. Their website has over 70,000 pages and is one of the larger jobs we have done. If all goes well, we will probably still be doing it in another couple years as long as the company continues to sell products. We have seen other vendors come and go, but we continue to do what we do best and they continue to give us work.

A Case Study on Enterprise SEO Services

Let us show you firsthand the value of the work that we are doing for this company. The company itself spends a lot of money not just on our enterprise SEO services but also on other means of advertising themselves. They spend money on pay per click in Google AdWords.  So how can we clearly and decisively show the difference between the results of our enterprise SEO services and the advertising the company is doing?

enterprise seo services - knives

That is where “knives” come in. At the time we started to do SEO for this brand, Google AdWords would not allow you to advertise certain items they had deemed unfit for their ecosystem. Knives  were one of those items at that particular time. As a result, our client was not advertising the knives and any increase in traffic on those knives would have to have been from the enterprise SEO services performed by Apex Digital Media.

Analytics from Apex Enterprise SEO Services

We started the job in July of 2015. As you can see from the analytics screenshot above, there was clearly an increase in traffic to the brands “knives” page. We can also show direct google search traffic coming to several of the sub-pages underneath this root category. It is safe to assume any increase in traffic to these products is a direct result of the enterprise SEO services performed by Apex. Since these products were not being advertised on Google AdWords and no budget was being spent to advertise them in any other venues.

Additionally, this company is still a client and has been for almost 3 years they obviously see the value of the work that we are doing. If they did not they would have stopped using our services a long time ago.

Get a Quote on Enterprise SEO Services

If you are interested in discussing enterprise SEO services with Apex Digital Media please fill out the form below and someone will get back with you as quickly as possible.

ByApex Digital Media

Westlake Village SEO Companies w/ Proven Results

When you search for the keyword Westlake Village SEO A couple of things are apparent. First, there aren’t a lot of SEO companies in Westlake Village. Second, there is no content available about SEO by Westlake Village companies. Apex is based in Beverly Hills but my home office is in this general area so I thought it would be interesting to check the results for Westlake Village. Rather than writing more general SEO tutorial type stuff you can already get from just about anywhere, I thought we would look at the results for this search term and walk through them.

Maps Listings For Location Value

The first area most serious SEO customers are going to look at is Google maps. This is usually a pretty good indicator of which company has an actual location in the area.

Westlake Village SEO - Google Maps

We can see right away that there’s a company called Sachs Marketing Group and they have about 8 reviews. I am pretty familiar with the online marketing space so when I see a company like this without any name recognition there are a couple of concerns I have. Usually I will check to see if there is a person’s name on their website and a physical address. In this case they have a physical address but there’s no name or a picture of any individual person on the “contact us” page. There are no pictures of the actual office, nothing to signify the personality of the company. To me this right away makes it look like a lead gen site more than an actual agency style business. The website is sort of an online storefront designed to channel a lead somewhere. I didn’t call them, so I am not attacking them – they obviously know what they’re doing. This is just usually the snap judgment I make when I see this type of a business online without any real names or images.

Westlake Village SEO - Aerial View of CityThe next company listed in the map is CJ search. CJ search is a part of Conversant Media, what used to be ValueClick Media it is now owned by a company called Epsilon, which is under the corporate umbrella Alliance Data. CJ Search no longer has a visible website… that’s how thin these results are.

I have several friends and even a family member who worked at CJ search and I worked for ValueClick Media in this exact building where CJ Search is located in Westlake Village. I can definitely say CJ Search was a legitimate company but they are obviously not doing SEO work anymore these days. They are only coming up under the search term westlake village SEO out of historical value and location.

Moving on, the next listing is called “Boost Local” looking at their website it’s very nice and well done it’s a typical marketing industry site. When I click on “About Our Agency” it describes what they do and who they are. The next thing is to look at the “Contact Us” page and see if there are any actual people’s faces or names on the website. There are not, which again doesn’t mean that they’re not a legitimate business but it also gives them less of a personality. The business looks more like a lead-gen site than an actual company with people who are looking to help you meet your marketing needs.

Standard SERP Results for Westlake Village SEO

In the search for westlake village seo – the next few listings are for companies that fit a similar description but also who have no reviews. If a company does not have a visible personal presence on their site you can at least fall back on the reviews to give you an idea as to how they operate in their past experience. In the case of these two companies into works one and approach SEO. There are no human beings shown or listed on the website anyone can take a stock photo of an office and throw it on the site with the contact form and a one 800 number. I want to see who you are, what your credentials are and why you are a legitimate SEO company that I should trust with my marketing budget. None of these companies give me that vibe.

A little further down the list we have a company called National Positions. I can say with great confidence that National Positions is NOT a good company. I used to work for them briefly and they are a turn and burn sales organization that focuses solely on getting a sale. While they may have a couple customer success stories to tout, the vast majority of the people I know who have worked for or with National Positions have a lot of bad things to say about them, myself included. I’m sure there are some good, well-meaning people there but they have a very poor track record on the whole as a company. I’ll leave it at that.

The rest of the results for westlake village SEO include companies like SEO Tuners who, once again, have no reference to any actual people on their website. The contact us page is a lead form and a bunch of stuff about how awesome they are.

Dig Deeper Into Who Is Behind the Reviews

Even reviews can be loaded so I am skeptical no matter what. Sometimes I’ll go as far as to see who the Westlake Village SEO - Conversant Mediareviewer’s are and how many actual reviews they’ve done outside of the one that I’m currently looking at. If this is their only review the chances are good that they are loaded or that the company paid or incentivized someone to do it. Whatever the case, Google’s review system is much more trustworthy than Yelp! who fought openly in court to favor merchants who pay them in their results.

Get a little further down the list you start to see Conversant Media and some other local companies that are pretty decent businesses such as Custom Creatives and JD Power.

Most prospective customers will search wider than just Westlake Village SEO. They may expand to Ventura county or Los Angeles county as a whole. Our goal was to see what the results for SEO services look like for an area like Westlake Village, and to be honest they are not great.

Hopefully we can contribute something of value. 😉

ByApex Digital Media

Apex Digital Marketing – Imitation is the Greatest Form of Flattery .au

Here at Apex Digital Media we keep a close eye on our rankings. We are an SEO firm after all. So it’s not surprising that once we started to achieve some stellar rankings for keywords like “local SEO” or “Social Media Management” people were going to copy us. Enter Apex Digital Marketing .au – probably the most visible offender as far as “brand thievery” and SEO coat tail riding go.

Imitation is the greatest form of flattery no doubt, but some people take it a little TOO far. To the point where it becomes fraudulent.

The most visible examples of this for us is Apex Digital Marketing in Australia.

ApexDigitalMarketing.com.au - fraudulently associating with Apex Digital Media

They got the “apex digital” part of our name ranking to piggyback on, but these guys took it a step further. They even connected themselves to us in LinkedIn – and were listed on our page as an employee of our firm. This despite the fact that they are out of network for us.

Apex Digital Marketing - Fake Profile

Maybe they are a great firm who produces great results, I’m not here to judge that. What does concern me is someone pretending to be our brand – Apex Digital Media because if they are scam artists or engaging in shady business practices they are visibly trying hard to associate themselves with our company… The Linked In listing is proof of that.

That aside, I don’t own the name “Apex Digital Marketing” – I’m not here to say that people who are using that name can’t use it – just that they can’t pretend to be us. There are thousands upon thousands of businesses using the word “apex” in their name – so it’s really more about making your brand actually mean something to people other than yourself.

There is another “Apex” brand in New Zealand too. A quick search for the term “Apex digital marketing” will turn us up along with 2 other businesses in Australia.

Apex Digital Marketing vs Apex Digital Media

Here are the other two brands that are most visible for this result:

ApexDigital.co.nz & ApexDigitalMarketing.com.au

Building a brand is something we’ve worked hard to do over the past 3 years so when someone comes in and tries to co-opt that for their own benefit it’s something we are going to take a serious look at. For now these seem like mostly harmless associations, but this is something we look at frequently.

At the very least we hope the people who are riding on our coat tails are doing high quality work!

– Team Apex

ByApex Digital Media

Google Maps Messaging – Customers Direct Message From Your Listing

A New Channel for leads, Google Maps Messaging

Great news for businesses – Google Maps Messaging now allows customers to direct message you via your maps listing. As the general public at large shifts to mobile devices this is a fantastic addition by the team at Google that should help businesses of all types to better interact with customers searching for goods & services.

If you have a published Google Business listing (based in the US only for now) you are able to set up a verified phone number to receive live SMS text messages. The message comes directly to your phone from your Google business listing! This way you can instantly answer questions and interface with prospective customers. A brand new channel for leads and new business.

In addition to being a new channel for leads, it also enables you to better communicate with other local businesses. If you don’t already have a Google Business listing it is highly advised! In addition to the many opportunities to connect with local customers, the business listing will also help to improve your local SEO presence.

Fantastic upgrade for SMB’s Google!

Read more from Google Support

ByApex Digital Media

Brand – The Origin & History From Cattle to Computers

Brand – it’s a term we all know being part of a consumer culture. Where did the term come from though, what are it’s origins?

cattle brandA few weeks ago I went with my daughters class on a field trip to an old cattle ranch. One of the exercises we did was to create our own logo brand. Ranchers back in the day identified their cattle with a unique logo that was burned into their skin or a “brand.” This little exercise made me realize that the term “brand” comes from cowboys. In it’s origin, a “brand” was originally a way to identify your cattle, it was your logo. The idea of livestock branding goes back even further than the old West. When you factor all this in, “branding” dates all the way back to ancient Egypt! Until my daughter’s field trip I had never even made the connection between cattle branding and modern day digital advertising & branding but that’s really where it all comes from.

History of the Word Brand

The word “brand” is of Germanic origins from the same root also comes “burn.” It originally meant anything hot or burning in the same sense as “firebrand” or a burning stick. By the Middle Ages, it commonly identified the process of burning a mark into stock animals with thick hides, such as cattle, so as to identify ownership. This practice became widespread in countries with large cattle populations, such as Spain.

These terms and customs were eventually brought across the ocean to North & South America. They were further refined by the vaquero tradition which dominated what is now the southwestern United States & northern Mexico. In the Old West, a “branding iron” became the tool of choice for cattle ranchers. It was a basic iron rod with a simple symbol or mark – eventually known as a “logo.” Cowboys would heat the rod in a fire. Once the iron had become red hot, it was pressed against the hide of the cow. Once livestock was emblazoned with a unique brand cattle owned by multiple ranches could graze freely together on the same open range.

Modern Day Marketing & Branding

Branding is a set of marketing and communication methods that help companies to set themselves apart. The long term goal is to create a lasting impression in the minds of customers. There are several aspects involved including identity, communication (via logos & trademarks), awareness, loyalty, and other management strategies.

 

Apple - Think Different

Apple’s Brand is Distinct

Apple is a great example because they are the most profitable company in the world right now… (or at least in the top 3 depending on what day it is.) What they’ve been able to do as a brand is truly remarkable. Apple instantly associated itself with revolutionary thought. From the day they burst on to the computer scene they billed themselves as an alternative to the stale corporate world of personal computers. “Think Different” those 2 words combined with the silhouette of a bitten apple have grown into a technology empire. Apple’s success is of course due to many factors beyond their logo and ad copy but these are important parts of how a business like Apple makes the jump from garage to empire.

Clearly Defining the Value of a Brand

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Companies need to manage their brands carefully to create shareholder value, and their valuation is an important management technique that ascribes a money value to a brand. This allows marketing investment to be managed so as to maximize shareholder value.

Yes it’s true, a brand on it’s own can hold value. Going back to my Apple analogy – think about the weight that their brand now carries. Anything Apple puts out will instantly be bought by it’s loyal following. This is not just due to the logo and marketing though – Apple has spent years delivering quality products to it’s customers and their brand has a reputation for this. So while the logo and the messaging are important what’s even more important in marketing is delivering on that message and retaining the customers that your brand marketing attracts.

 

ByApex Digital Media

Qualities of an Effective Social Media Manager

A few years ago the idea of having a social media manager was actual comedy. “You mean pay someone to tweet and post on Facebook for me? LOL!!” Look around today and that is no longer some hilarious joke. These days Social Media is where your online audience is most likely to be found. Social Media Management, that is having a designated social media manager and a coherent social media strategy are now mandatory assets for any growing business.

What Makes an Effective Social Media Manager?

There is a difference between simply being a social media manager and being an EFFECTIVE social media manager. We wanted to do break it down to some basic qualities to look for. This is criteria we use to measure the effectiveness of our reps – and are all good qualities to look for when hiring a social media manager or agency to represent your business.

A Customer Service Mindset

The first thing any good social media manager should have is a customer service mindset. What does that mean? Well they should be empathetic and responsive to customer needs. According to a recent study by Sprout Social – social media channels are the first place customers go for care. If you’re a business owner I don’t have to tell you how important customer service is. Having someone manning your social channels who is friendly and responsive will bring your business into the new millennium… if it’s not already here.

Photography & Graphic Design Skills

Studies show that social media posts with photos & video are the most widely engaged. For this reason you want to make sure your social media manager has an eye for graphics and at least some photo editing skills. Thanks to apps like Instagram and their filters just about anyone can take a decent photograph, but having that little bit of artistic flare can make all the difference sometimes. Also having a competent manager who can use graphics tools such as Photoshop to add your brand’s logo or watermark can be important. Graphic design & photography skills should definitely be in your social media manager’s arsenal. This article titled “Why Why Every Marketer in 2017 Needs to Be a (Part-Time) Designer”  pretty much says it all as well as provides some pointers for people who might be lacking in this area.

Community Engagement

This one is similar to customer service, but while customer service requires simply being responsive and empathetic, community engagement requires a bit more technical expertise. A good social media manager knows how to do things like welcome newbies and reward power users. (Mashable has some great pointers for increasing community engagement.) A truly skilled social media manager knows how to ask the right questions at the right time. Someone effective in this role also knows how to facilitate engagement, answer questions about the product, company or industry.

Analytics

Any social manager should have a keen eye for analytics. Your business has a goal and social media efforts should ultimately speak to this goal. Maybe the goal is just to get people to read articles on your site so you can collect ad revenue, or maybe you’re a car dealership and you need to find a certain type of car enthusiast. Whatever the case if you are spending money you should be able to see results of that spend and the analytics are what show you the results of what you’re doing. Any social media manager worth their title will be able to show you analytics and make adjustments and optimizations to your strategy based on them.

Love of Pop Culture

Most of what trends on social media involves what’s popular in culture at any given time. “Trending” is an important term here. Trends represent a popular current and social media in the modern age can be a HUGE driver of trends… as we have seen. At this point to deny that reality would be detrimental to your bank account. Knowing this, it’s good to have a social media manager who is enthusiastic about pop culture, what’s in style or trending. Regardless of the size or scope of your business your social media messaging can be tied into these trends and used as a more effective vehicle for growing your audience or customer base.

There are several other traits and skills to seek in a person or agency who handles your social media strategy. These are some of the core areas of expertise we feel are necessary to be the most effective social media manager possible. This will change and evolve though which is another area that a keen sense of what’s trending will help you stay at the forefront of finding and engaging new business via social media channels.

Contact Apex Digital Media for a Social Media Management Quote

(sourced from: https://www.entrepreneur.com/article/289363)

ByApex Digital Media

The Power of Video Content

Online Video Content Has Quickly Become Your Most Important Marketing Asset

All you have to is ask yourself the question – “when I’m online what do I do most?” the answer is more than likely: watch video content. Sure some people read articles but even articles most likely have a video accompaniment these days (like this one :D)

Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades? Pretty crazy eh?

You need to put out content to stay visible – just to keep up with everyone else really. Don’t despair though, it’s quite easy. Chances are good all you need to do is turn a camera on. Let me give you an example.

online video content for digital marketing

If you’re a popular antique shop you probably have a store full of odd knicknacks and items. Maybe even hundreds – that’s hundreds of videos waiting to be made. A unique video for each item that could be shared each and every day. I’m just using this as a basic example of course but it applies to any business. If you are a maid who cleans houses, every day you have a before / after video to make – provided you have the owners permission and so on.

Internet marketing is constantly changing but video content will always be valuable. Search engine optimization (SEO) is complex and algorithms are always changing. One thing is always true though: Video content is and will continue to be a big driver of traffic. So how can you use video to strengthen your content marketing strategy and SEO? It’s simple really – produce it and share it. That’s really all you need to do.

Video Content Helps SEO When Embedded in Pages

A great place to start is with existing content you already have. To give you an example our website https://apexdigitalmedia.com has long had articles about social media management. This year though we created a video and embedded it at the top of that page. Not only does this help the user experience giving people in a hurry a way to quickly consume the content – it also helped greatly with the overall organic ranking of the page. Google tends to elevate content that is helpful to users and video is definitely helpful.

YouTube is the 2nd Largest Search Engine Online

Yeah Google has the search game locked down – they invented the first largest search engine and bought the second. With this in mind you need to feed into these searches. If you don’t have video content guess what… you are INVISIBLE in YouTube searches. Creating strong video content not only makes for a better user experience, it also makes you visible in the world’s 2nd largest search engine.

As you can see, digital video content is the most important asset you have at your disposal right now. If you don’t already have a strong video presence, what are you waiting for? Get to work!

ByApex Digital Media

Most Internet Users Prefer Search Engines to Find Local Products

According to a recent report by eMarketer, the majority of internet users prefer online search to find local products. Roughly a third of them also believe these results to be “trustworthy and accurate.”

The survey was conducted among internet users in March of 2017 by Burke for the Local Search Association (LSA). One really huge piece of news that businesses should also take note of:

“eight out of 10 respondents said a search engine was their top choice among a collection of digital and non-digital sources to look up information for local businesses last year.”

While printed white and yellow page publications hit an all time low, 80% of users surveyed said they used a search engine in the week prior to the survey. The data showed that online search lead other sources when it comes to consumer trust and accuracy. In other words, Google is doing a great job at producing high-quality search results for it’s users.

Respondents Cited a ‘Company Website’ As Their 2nd Choice

Another huge takeaway from this survey is the importance of a branded website. People trust Google because Google has created an environment that gives it’s users good reason to trust them. A user’s 2nd choice though was a company website – which speaks volumes about the importance of your own online brand and making sure that it’s easy for customers to find.

source: https://www.emarketer.com/Article/Most-Internet-Users-Prefer-Search-Engines-Find-Local-Products/1015737

ByApex Digital Media

Tips For Effective Social Media Management

We cover a lot about social media on our blog because in 2016 and beyond it’s one of the more important factors in digital business. Without a visible social presence your customers, fans, loyal devotees, etc. have no way to interact with you or check in on recent happenings. But what constitutes effective social media management? Here are a few things we feel are important for any truly “effective” social media manager to focus on.

Effective Social Media Management

effective social media management starts with a strategy

Post & Share Interesting Content That Starts Conversations

Part of being a great social manager is curating content. That’s right, simply seeking out and sharing recent news articles or undiscovered gems is a big part of the social media management game. Not only does this make you a useful source of information it helps generate valuable social reference for your brand… if you’re doing it right. Here are a few other methods that our social media managers use to foster better engagement for clients:

Sharing Interesting Blog Articles: If you run a restaurant you want to associate yourself with content relevant to restaurant goers. Articles about recent events like Octoberfest or Food Truck Festivals is likely the kind of thing that’s going to spark interest among your followers – they followed you because they like or are interested in your restaurant. So give them a reason to stay interested!

Post An Inspirational Picture or Quote: Be careful with this one as it’s quickly becoming a bit passé to go overboard. But if it’s heartfelt and relevant to what you do that can eclipse any corny aspects. If you’re going to use these, just be conscious of your business, brand and followers to avoid becoming the butt of a huge internet joke.

social media tricks

social media tips & tricks

Comment on a recent news item: This is another area you have to be extremely careful. Wading into politics on any level can quickly alienate a demographic of potential customers. Our recommendation is to stay “Above the fray” but if a news item is positive, upbeat, unhindered by politics and relevant to your industry it could be the perfect vehicle for conversation and added search relevance.

Have a clear call to action: If you’re going to solicit opinions or want to start a conversation for gods sake be clear about it! End your post with a question like “What do you think?” or “We’d love to hear your thoughts in the comments!” – This is a great way to engage people and give them a seat at the table for discussion. Great social media management creates a conversation where multiple parties enthusiastically exchange thoughts and opinions on a given topic, so make sure you push for this level of engagement.

Build a Following by Following…

The world of social media is a simple one. It’s a direct parallel to the actual reality we live in every day. People want to be noticed. People want to know that they matter… and as stupid as it sounds a re-tweet or a follow makes people feel that way. I have to admit I am personally addicted to checking my phone for new Instagram likes… as I’m sure a lot of you are. Snapchat… don’t even get me started. Understand that EVERYONE on social media has a bit of this attitude and feed into it by following people who follow brands or companies similar to yours.

If I was going to start a social media account for an up and coming shoe brand tomorrow, the 2nd thing I’d do (after designing a clean and crisp header & profile image) is go to Nike’s social profiles and start following their followers. Why? Because those people will instantly get that request and go: “Oh I got a new follower, anyone who follows me has to be cool…” and they will look at your profile, some will click your link and read though your feed, etc. etc. You do it all the time, I do too. Social platforms like Twitter, Instagram, Pinterest also work on hashtags as a “discovery” engine. So doing this will not only help you get discovered by people who care about the type of stuff you’re doing, eventually you’ll have a growing following of your own.

Create Your Own Content

Last but not least is the most important factor in an effective social media management strategy – creating original content. A big part of driving social traffic from those platforms to your own properties is creating content to feed into them. If you’re sharing other people’s content you’re driving traffic to their websites for them to benefit from. It’s much better to have your own content strategy in place and to create keyword rich articles, videos and graphics that will feed into organic search for terms relevant to your business.

This of course is the most trying of any of the tasks an effective social media manager would have

(source: https://www.entrepreneur.com/article/225609)

ByApex Digital Media

Enterprise SEO Strategy & Management

Enterprise SEO strategy is incredibly important if you have a large website. Each page is something that creates value for your business long term. If you have hundreds of thousands of pages there is an incredible long term value in making those pages as visible as possible.

Walk Before You Run

A 3rd party firm or a newly hired group of SEO techs are going to need a roadmap based on your goals. While you aren’t expected to write this without professional help, you should at least distill your goals to something achievable. You know your company better than anyone and you need to translate real world goals into crystal clear line items. This way the people you employ to execute your strategy have a picture of what they need to accomplish.

Effective Enterprise SEO Management is Organization & Consistency

When it comes to Enterprise SEO strategy you can get into a lot of detail, so much so that the big picture can get lost. For this reason we like to organize and simplify our process. Through this method we are able to create SEO campaigns that can be scaled to any size organization. We begin by breaking things into 2 separate phases:

  • A Foundational Phase: This first phase involves the core foundation of your site. “About Us” “What We Do,” etc. Your core site pages communicate the value of your product or service. This is the foundation of your business. There are both written copy and technical aspects of your foundation that need to be addressed. This is an important first step in formulating any enterprise SEO strategy.
  • A Continuous Phase: The continuous phase requires consistent output of content. This can be through a blog, social media, in the form of video, etc. but it needs to be consistent. Search algorithms love fresh and relevant content, so part of any great ongoing enterprise SEO strategy is a consistent stream of content.
Enterprise SEO Strategy

Modern SEO is a variety of things…

The Elements of Foundational Enterprise SEO Strategy

  • Discovery: Understanding the business model, user personas, and ultimately the most important keywords for the campaign.
  • Technical Optimization: Aligning Page Titles, Meta data, H tags, alt tags and content to the target keywords. images, PDFs, shopping feeds, local search, and – most importantly – video.
  • Best Practices: Technical issues based on known best practices including duplicate content issues, indexing problems, URL structure or any other technical problem that affects your SEO performance.
  • Analytics: Ensuring that there is an analytics infrastructure to support reporting requirements.
    User Experience: Evaluate and improve important user experience metrics like site speed, bounce rate, and time on site.

Elements of Continuous Enterprise SEO Strategy

  • Content: In order to position yourself as a known expert in your field content is still king. This can be any type of content really, blogs, videos, images, etc. A combination of everything is your best bet. The key with content more than anything is to stay consistent. Much like working on a farm there are things you need to be doing every day if you want to yield a harvest.
  • Off-Site Optimization: This is the practice of getting backlinks to your content that are relevant. It is also a much less important ranking factor than it once was. Black Hat SEO techniques of old relied almost solely on backlink profiles. This is one reason Google squashed their relevance.
  • Social Media: Social proof is a big factor in ranking today. A good portion of online traffic is on social media platforms so it only makes sense. If you are getting shared and viewed on Facebook, Twitter or Instagram your content is obviously resonating and deserves to be elevated.

While we like to break these up for simplicity, a few of the foundational elements can cross over to the continual. It only makes sense that as you continue to develop new content you would want it to be technically sound and aligned with best practices.

Just remember that before you go full speed into an enterprise SEO campaign you arm yourself with a coherent strategy based on your business needs.

Contact Apex Digital Media to discuss hiring us for our Enterprise SEO expertise.

info sourced from: https://searchenginewatch.com/sew/how-to/2234928/defining-an-enterprise-seo-strategy