Author Archive Apex Digital Media

ByApex Digital Media

The Top Digital Media Companies Are Set Up to Never Stop Innovating

Is it true that the top digital media companies are set up to never stop innovating? Harvard Business Review thinks so.

But let’s venture outside the business world for a moment to the realm of esoterics and philosophy. A very wise man known as Bruce Lee, (you may have heard of him) once said:

心無旁騖, 柔若流水, 無形無相
“Don’t think, feel… Be like water, my friend.”

To be successful in the business world the top digital media companies have to be fluid – like water. Constantly able to change and adapt to a marketplace that can switch gears at lightning speeds. It doesn’t show any chance of slowing down either. As technology continues to make huge jumps forward many of the businesses to steeped in old ways loose footing to younger, more nimble competitors.

Here is a list of traits that Harvard Business Review cites as advantages companies who continually evolve will have over competitors.

  • Dramatic reductions in the time it takes to make critical product enhancements
  • The ability to test new ideas quickly and cheaply, run experiments, and back out if there are any problems
  • Large decreases in costs by eliminating the waste of fully developing features that fail in the market
  • Rapid revenue increases from products that are continually on target, with more and better features, or functionality, every day
  • Improvements in quality, reductions in errors, and greater reliability.

These are all traits you can visibly see in today’s top digital media companies – not only here in the US but in the world at large.

Another quality that top digital media companies share is the ability to keep solid ongoing customer relationships. Author Brad Power of HBR puts it like this:

To maintain perpetual customer relationships, they emphasize services over product transactions. Companies that sell physical products such as computers, cars, and refrigerators often lose touch with their customers soon after the purchase — or at least when the warranty period lapses. (“No news from customers is good news,” the thinking can go.) But companies selling online products and services need to regard their customer relationships as continuous ones: “We track how our product is performing for you as long as you own it, and if it’s not performing, it’s our obligation to fix it.”

At the end of the day the argument is that top digital media companies are, like most companies in the digital age, the ones who are constantly evolving and have the ability to pivot quickly. The future of business is online and so the companies able to streamline and be successful in these areas are the ones who will eventually come out on top. As you might guess, Apex Digital Media is one of these companies.

Read the full piece at Harvard Business Review here.

ByApex Digital Media

A Branding Agency Los Angeles Made Possible

Apex Digital Media is a branding agency Los Angeles made possible – and we have proof. Recently Apex Founder & CEO Dustin Peterson was profiled by Voyage LA – A digital magazine focused on Los Angeles local happenings.

The profile is basically a story about how Apex came to be and Dustin’s history in the digital media world.

Here’s a quick excerpt from the interview:

So, as you know, we’re impressed with Apex Digital Media – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We started out as purely an audience development firm but over time have become a full-service agency. The reason being is that all these pieces are connected. We would take on a pay per click client who could not figure out why their campaign was not working. It was because their website was terrible – so we’d either have to find someone to fix that or do it ourselves. So, becoming a “full service digital agency” was a natural evolution.

I am most proud of the fact this thing has thrived and grown for 3+ years.

I think what sets us apart is our commitment to integrity. We won’t take on a client unless we really feel like we can do something of value for them. We’ve had our missteps but we always go deep and become part of our client’s business. Digital is probably the most important piece of your marketing puzzle in 2017 and we take that responsibility seriously.

You can read the full article and find out why Apex is a branding agency Los Angeles made possible here: http://voyagela.com/interview/meet-dustin-peterson-apex-digital-media-beverly-hills-west-la/

Apex is a branding agency los angeles made possible

ByApex Digital Media

The Most Visible SEO Company in Los Angeles

When I personally think about the most notable marketing companies in LA a variety of different types of firms come to mind. Anything from Chiat Day to Wpromote… If you’re in the search engine optimization game you should be visible for seo keywords. Especially keywords that relate to your locale and competitive local markets.

visible seo company in los angeles

But when I think of an SEO company in Los Angeles the very first one that comes to my mind is The Search Agency. This is obvious for a few reasons… #1 being they have “Search” in their name which says a lot about what their area of focus is. One would also be lead to believe that this denotes expertise in the field.

Additionally, I know one of their former employees. He was my boss when I worked in the tech industry and here’s another thing – he now works for Google. So that’s probably another reason The Search Agency is the first name that comes to mind when I picture an SEO company in Los Angeles. I personally know that they have alumni at Google today. That’s a HUGE thing to say about any company… that their former employees now work for Google.

SEO company in Los Angeles

All this credibility aside, when you search Google for an SEO company in Los Angeles – TSA (Shorthand for “The Search Agency”) doesn’t even make the first page!

And the Most Visible SEO Company in Los Angeles is…

So who is the most visible SEO company in Los Angeles? Right now it’s these guys: https://coalitiontechnologies.com/ – I had never heard of Coalition Technologies until recently but they obviously know what they’re doing because they’re the first name I get when I search for an SEO company in Los Angeles. They also have what looks to be a very large staff and multiple locations across the country. While a lot of their employees on Linked In are listed as “freelance” copy writers and developers it’s obvious they also have a lot of internal employees as well.

SEO is a constantly changing game so we don’t necessarily discredit anyone for not being visible in a search like this. A company like TSA doesn’t really need to focus on inbound business. They are a large enough entity that they aren’t relying on people searching for an SEO company in Los Angeles and calling them up.

Rest assured will be keeping an eye on this space and our fellow agencies though!

ByApex Digital Media

The 3 Types of Los Angeles Social Media Management Agencies

I have worked in digital marketing in one form or another for over 15 years. So I’ve witnessed the evolution of different technologies first hand and seen “the next big thing” come and go a few times. I have been a participant in the Silicon Beach economy where tech meets entertainment. I’ve also watched, and participated in, the evolution of Los Angeles Social Media Management Agencies.

As this evolution came about I noticed something interesting. Just about every agency calling themselves a “Social Media Agency” falls into a category. That is there are different types of Social Media Agencies. They have different skillsets and different value propositions. None of them are necessarily better than the other, each just specializes in different areas.

3 Main Categories for Los Angeles Social Media Management Agencies

As a service to the public at large we thought it would be worthwhile to break down the 3 different kinds of Los Angeles social media management agencies as we see them. This is a quickly growing field of expertise and could evolve further in 2018 – but this is where we are at today.

1 – The Social Media Influencer Agency

I got my feet wet working at a social media agency in Hollywood called Digital Media Management. They are still around and still doing big things. When I first began working for Luigi back in 2011 there weren’t really any of these types of agencies in existence. He was definitely one of, if not the first in this space. Now you can find them everywhere – The Audience & IZEA are a couple more that come to mind. The premise is simple – if you’re famous or have any degree of fame (actress, sports icon, YouTube star, etc.) you can use this influence to make money. A famous actress has a huge social media following and it can be another stream of income in addition to what she’s making from TV, Movies, voiceovers, etc. That was the premise of the influencer agency initially. Over time as social media has evolved so has the influencer agency model. A celebrity can be their own brand now and command high dollars from product endorsements or simply leveraging their social channels in existing endorsement deals they may have.

los angeles 2017

2 – The Strictly Social Media Agency

As social media evolved into a more relevant part of the marketing landscape we saw the simultaneous rise of the strictly social media agency. Agencies like Stark, HYFN or Social Vantage are almost strictly social media management & advertising agencies. Their core is social media and social media only… they don’t do much else. Due to the changing landscape a lot of these agencies now also offer content & SEO, a lot of them website design services as well.

The saturation of this market proves something – the importance of social media. When social media first became a mainstream item I remember people laughing at the idea of having a “social media manager.” “You mean like someone to do my tweets for me? bah ha ha ha ha” was usually the tone. Those people aren’t laughing anymore if they run a business. In 2017, 2018 and beyond the importance of having a strong social media presence is only growing.

3 – The Full Service Digital & Social Media Agency

Finally in our list of los angeles social media management agencies, we reach the peak. The full service digital & social media agency. Apex Digital Media falls into this category so we obviously think it’s the best and we’re obviously a little bit biased. Allow me to explain the rationale behind this judgement – and then you can decide whether or not our bias is warranted.

In the modern digital economy you have a digital brand that is completely interconnected. From your website & blog to your social media channels, SEO & paid advertising, customer service & community, etc. All aspects of your digital brand should be working in concert. The benefit of a full service agency like us is that we carefully consider your digital marketing strategy with all of these brand assets in mind. The website is the foundation, You have to have great SEO and a mobile optimized website. From there you want that SEO to carry over to your social media channels and landing pages for pay per click. The reason we believe a full service approach is the best is that in our experience it is the most thorough. It positions a brand to develop a higher level strategy and execute more efficiently as everything is working together and rowing in the same direction.

We understand that these categories are pretty general. There are so many agencies in today’s market that of course we may have glossed over some of the more obscure, niche specific agencies but we feel like these 3 categories are an accurate representation of los angeles social media management agencies on the whole. If you have something to add please feel free to contact us, we’d love to hear from you.

If you are looking for a top notch agency to manage your marketing and social strategy, look no further. Fill out the form below and start a conversation. We look forward to hearing from you!

Contact Apex Digital Media

ByApex Digital Media

The Value of Enterprise SEO Services

We write a lot about enterprise SEO services. The reason being some of our oldest clients happen to be enterprise SEO jobs. One client in particular – we have been working on for almost 3 years now continually.

Why Enterprise SEO Services are Important

This client is an e-commerce company. They sell a ton of products and have a huge website with over 70,000 pages. As you can imagine this is a lot of work, there are a ton of images and a whole lot of text to be optimized. That’s where professional enterprise SEO services, from a company such as ours come in to play.

Aside from being a massive sales funnel, this website is also tied to a brick and mortar store. A lot of the inventory and the pages on the site could also be locally optimized if the brand so chose. Instead what they tend to do is use the e-commerce site as a means of selling additional inventory. In some cases items they’re not already selling in their brick and mortar store. Not only does this give them additional channels to liquidate inventory through, it also makes their business much more diverse as a whole.

We have been doing work for this company for going on three years. Their website has over 70,000 pages and is one of the larger jobs we have done. If all goes well, we will probably still be doing it in another couple years as long as the company continues to sell products. We have seen other vendors come and go, but we continue to do what we do best and they continue to give us work.

A Case Study on Enterprise SEO Services

Let us show you firsthand the value of the work that we are doing for this company. The company itself spends a lot of money not just on our enterprise SEO services but also on other means of advertising themselves. They spend money on pay per click in Google AdWords.  So how can we clearly and decisively show the difference between the results of our enterprise SEO services and the advertising the company is doing?

enterprise seo services - knives

That is where “knives” come in. At the time we started to do SEO for this brand, Google AdWords would not allow you to advertise certain items they had deemed unfit for their ecosystem. Knives  were one of those items at that particular time. As a result, our client was not advertising the knives and any increase in traffic on those knives would have to have been from the enterprise SEO services performed by Apex Digital Media.

Analytics from Apex Enterprise SEO Services

We started the job in July of 2015. As you can see from the analytics screenshot above, there was clearly an increase in traffic to the brands “knives” page. We can also show direct google search traffic coming to several of the sub-pages underneath this root category. It is safe to assume any increase in traffic to these products is a direct result of the enterprise SEO services performed by Apex. Since these products were not being advertised on Google AdWords and no budget was being spent to advertise them in any other venues.

Additionally, this company is still a client and has been for almost 3 years they obviously see the value of the work that we are doing. If they did not they would have stopped using our services a long time ago.

Get a Quote on Enterprise SEO Services

If you are interested in discussing enterprise SEO services with Apex Digital Media please fill out the form below and someone will get back with you as quickly as possible.

ByApex Digital Media

Westlake Village SEO Companies w/ Proven Results

When you search for the keyword Westlake Village SEO A couple of things are apparent. First, there aren’t a lot of SEO companies in Westlake Village. Second, there is no content available about SEO by Westlake Village companies. Apex is based in Beverly Hills but my home office is in this general area so I thought it would be interesting to check the results for Westlake Village. Rather than writing more general SEO tutorial type stuff you can already get from just about anywhere, I thought we would look at the results for this search term and walk through them.

Maps Listings For Location Value

The first area most serious SEO customers are going to look at is Google maps. This is usually a pretty good indicator of which company has an actual location in the area.

Westlake Village SEO - Google Maps

We can see right away that there’s a company called Sachs Marketing Group and they have about 8 reviews. I am pretty familiar with the online marketing space so when I see a company like this without any name recognition there are a couple of concerns I have. Usually I will check to see if there is a person’s name on their website and a physical address. In this case they have a physical address but there’s no name or a picture of any individual person on the “contact us” page. There are no pictures of the actual office, nothing to signify the personality of the company. To me this right away makes it look like a lead gen site more than an actual agency style business. The website is sort of an online storefront designed to channel a lead somewhere. I didn’t call them, so I am not attacking them – they obviously know what they’re doing. This is just usually the snap judgment I make when I see this type of a business online without any real names or images.

Westlake Village SEO - Aerial View of CityThe next company listed in the map is CJ search. CJ search is a part of Conversant Media, what used to be ValueClick Media it is now owned by a company called Epsilon, which is under the corporate umbrella Alliance Data. CJ Search no longer has a visible website… that’s how thin these results are.

I have several friends and even a family member who worked at CJ search and I worked for ValueClick Media in this exact building where CJ Search is located in Westlake Village. I can definitely say CJ Search was a legitimate company but they are obviously not doing SEO work anymore these days. They are only coming up under the search term westlake village SEO out of historical value and location.

Moving on, the next listing is called “Boost Local” looking at their website it’s very nice and well done it’s a typical marketing industry site. When I click on “About Our Agency” it describes what they do and who they are. The next thing is to look at the “Contact Us” page and see if there are any actual people’s faces or names on the website. There are not, which again doesn’t mean that they’re not a legitimate business but it also gives them less of a personality. The business looks more like a lead-gen site than an actual company with people who are looking to help you meet your marketing needs.

Standard SERP Results for Westlake Village SEO

In the search for westlake village seo – the next few listings are for companies that fit a similar description but also who have no reviews. If a company does not have a visible personal presence on their site you can at least fall back on the reviews to give you an idea as to how they operate in their past experience. In the case of these two companies into works one and approach SEO. There are no human beings shown or listed on the website anyone can take a stock photo of an office and throw it on the site with the contact form and a one 800 number. I want to see who you are, what your credentials are and why you are a legitimate SEO company that I should trust with my marketing budget. None of these companies give me that vibe.

A little further down the list we have a company called National Positions. I can say with great confidence that National Positions is NOT a good company. I used to work for them briefly and they are a turn and burn sales organization that focuses solely on getting a sale. While they may have a couple customer success stories to tout, the vast majority of the people I know who have worked for or with National Positions have a lot of bad things to say about them, myself included. I’m sure there are some good, well-meaning people there but they have a very poor track record on the whole as a company. I’ll leave it at that.

The rest of the results for westlake village SEO include companies like SEO Tuners who, once again, have no reference to any actual people on their website. The contact us page is a lead form and a bunch of stuff about how awesome they are.

Dig Deeper Into Who Is Behind the Reviews

Even reviews can be loaded so I am skeptical no matter what. Sometimes I’ll go as far as to see who the Westlake Village SEO - Conversant Mediareviewer’s are and how many actual reviews they’ve done outside of the one that I’m currently looking at. If this is their only review the chances are good that they are loaded or that the company paid or incentivized someone to do it. Whatever the case, Google’s review system is much more trustworthy than Yelp! who fought openly in court to favor merchants who pay them in their results.

Get a little further down the list you start to see Conversant Media and some other local companies that are pretty decent businesses such as Custom Creatives and JD Power.

Most prospective customers will search wider than just Westlake Village SEO. They may expand to Ventura county or Los Angeles county as a whole. Our goal was to see what the results for SEO services look like for an area like Westlake Village, and to be honest they are not great.

Hopefully we can contribute something of value. 😉

ByApex Digital Media

Apex Digital Marketing – Imitation is the Greatest Form of Flattery .au

Here at Apex Digital Media we keep a close eye on our rankings. We are an SEO firm after all. So it’s not surprising that once we started to achieve some stellar rankings for keywords like “local SEO” or “Social Media Management” people were going to copy us. Enter Apex Digital Marketing .au – probably the most visible offender as far as “brand thievery” and SEO coat tail riding go.

Imitation is the greatest form of flattery no doubt, but some people take it a little TOO far. To the point where it becomes fraudulent.

The most visible examples of this for us is Apex Digital Marketing in Australia.

ApexDigitalMarketing.com.au - fraudulently associating with Apex Digital Media

They got the “apex digital” part of our name ranking to piggyback on, but these guys took it a step further. They even connected themselves to us in LinkedIn – and were listed on our page as an employee of our firm. This despite the fact that they are out of network for us.

Apex Digital Marketing - Fake Profile

Maybe they are a great firm who produces great results, I’m not here to judge that. What does concern me is someone pretending to be our brand – Apex Digital Media because if they are scam artists or engaging in shady business practices they are visibly trying hard to associate themselves with our company… The Linked In listing is proof of that.

That aside, I don’t own the name “Apex Digital Marketing” – I’m not here to say that people who are using that name can’t use it – just that they can’t pretend to be us. There are thousands upon thousands of businesses using the word “apex” in their name – so it’s really more about making your brand actually mean something to people other than yourself.

There is another “Apex” brand in New Zealand too. A quick search for the term “Apex digital marketing” will turn us up along with 2 other businesses in Australia.

Apex Digital Marketing vs Apex Digital Media

Here are the other two brands that are most visible for this result:

ApexDigital.co.nz & ApexDigitalMarketing.com.au

Building a brand is something we’ve worked hard to do over the past 3 years so when someone comes in and tries to co-opt that for their own benefit it’s something we are going to take a serious look at. For now these seem like mostly harmless associations, but this is something we look at frequently.

At the very least we hope the people who are riding on our coat tails are doing high quality work!

– Team Apex

ByApex Digital Media

Google Maps Messaging – Customers Direct Message From Your Listing

A New Channel for leads, Google Maps Messaging

Great news for businesses – Google Maps Messaging now allows customers to direct message you via your maps listing. As the general public at large shifts to mobile devices this is a fantastic addition by the team at Google that should help businesses of all types to better interact with customers searching for goods & services.

If you have a published Google Business listing (based in the US only for now) you are able to set up a verified phone number to receive live SMS text messages. The message comes directly to your phone from your Google business listing! This way you can instantly answer questions and interface with prospective customers. A brand new channel for leads and new business.

In addition to being a new channel for leads, it also enables you to better communicate with other local businesses. If you don’t already have a Google Business listing it is highly advised! In addition to the many opportunities to connect with local customers, the business listing will also help to improve your local SEO presence.

Fantastic upgrade for SMB’s Google!

Read more from Google Support

ByApex Digital Media

Brand – The Origin & History From Cattle to Computers

Brand – it’s a term we all know being part of a consumer culture. Where did the term come from though, what are it’s origins?

cattle brandA few weeks ago I went with my daughters class on a field trip to an old cattle ranch. One of the exercises we did was to create our own logo brand. Ranchers back in the day identified their cattle with a unique logo that was burned into their skin or a “brand.” This little exercise made me realize that the term “brand” comes from cowboys. In it’s origin, a “brand” was originally a way to identify your cattle, it was your logo. The idea of livestock branding goes back even further than the old West. When you factor all this in, “branding” dates all the way back to ancient Egypt! Until my daughter’s field trip I had never even made the connection between cattle branding and modern day digital advertising & branding but that’s really where it all comes from.

History of the Word Brand

The word “brand” is of Germanic origins from the same root also comes “burn.” It originally meant anything hot or burning in the same sense as “firebrand” or a burning stick. By the Middle Ages, it commonly identified the process of burning a mark into stock animals with thick hides, such as cattle, so as to identify ownership. This practice became widespread in countries with large cattle populations, such as Spain.

These terms and customs were eventually brought across the ocean to North & South America. They were further refined by the vaquero tradition which dominated what is now the southwestern United States & northern Mexico. In the Old West, a “branding iron” became the tool of choice for cattle ranchers. It was a basic iron rod with a simple symbol or mark – eventually known as a “logo.” Cowboys would heat the rod in a fire. Once the iron had become red hot, it was pressed against the hide of the cow. Once livestock was emblazoned with a unique brand cattle owned by multiple ranches could graze freely together on the same open range.

Modern Day Marketing & Branding

Branding is a set of marketing and communication methods that help companies to set themselves apart. The long term goal is to create a lasting impression in the minds of customers. There are several aspects involved including identity, communication (via logos & trademarks), awareness, loyalty, and other management strategies.

 

Apple - Think Different

Apple’s Brand is Distinct

Apple is a great example because they are the most profitable company in the world right now… (or at least in the top 3 depending on what day it is.) What they’ve been able to do as a brand is truly remarkable. Apple instantly associated itself with revolutionary thought. From the day they burst on to the computer scene they billed themselves as an alternative to the stale corporate world of personal computers. “Think Different” those 2 words combined with the silhouette of a bitten apple have grown into a technology empire. Apple’s success is of course due to many factors beyond their logo and ad copy but these are important parts of how a business like Apple makes the jump from garage to empire.

Clearly Defining the Value of a Brand

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Companies need to manage their brands carefully to create shareholder value, and their valuation is an important management technique that ascribes a money value to a brand. This allows marketing investment to be managed so as to maximize shareholder value.

Yes it’s true, a brand on it’s own can hold value. Going back to my Apple analogy – think about the weight that their brand now carries. Anything Apple puts out will instantly be bought by it’s loyal following. This is not just due to the logo and marketing though – Apple has spent years delivering quality products to it’s customers and their brand has a reputation for this. So while the logo and the messaging are important what’s even more important in marketing is delivering on that message and retaining the customers that your brand marketing attracts.

 

ByApex Digital Media

Qualities of an Effective Social Media Manager

A few years ago the idea of having a social media manager was actual comedy. “You mean pay someone to tweet and post on Facebook for me? LOL!!” Look around today and that is no longer some hilarious joke. These days Social Media is where your online audience is most likely to be found. Social Media Management, that is having a designated social media manager and a coherent social media strategy are now mandatory assets for any growing business.

What Makes an Effective Social Media Manager?

There is a difference between simply being a social media manager and being an EFFECTIVE social media manager. We wanted to do break it down to some basic qualities to look for. This is criteria we use to measure the effectiveness of our reps – and are all good qualities to look for when hiring a social media manager or agency to represent your business.

A Customer Service Mindset

The first thing any good social media manager should have is a customer service mindset. What does that mean? Well they should be empathetic and responsive to customer needs. According to a recent study by Sprout Social – social media channels are the first place customers go for care. If you’re a business owner I don’t have to tell you how important customer service is. Having someone manning your social channels who is friendly and responsive will bring your business into the new millennium… if it’s not already here.

Photography & Graphic Design Skills

Studies show that social media posts with photos & video are the most widely engaged. For this reason you want to make sure your social media manager has an eye for graphics and at least some photo editing skills. Thanks to apps like Instagram and their filters just about anyone can take a decent photograph, but having that little bit of artistic flare can make all the difference sometimes. Also having a competent manager who can use graphics tools such as Photoshop to add your brand’s logo or watermark can be important. Graphic design & photography skills should definitely be in your social media manager’s arsenal. This article titled “Why Why Every Marketer in 2017 Needs to Be a (Part-Time) Designer”  pretty much says it all as well as provides some pointers for people who might be lacking in this area.

Community Engagement

This one is similar to customer service, but while customer service requires simply being responsive and empathetic, community engagement requires a bit more technical expertise. A good social media manager knows how to do things like welcome newbies and reward power users. (Mashable has some great pointers for increasing community engagement.) A truly skilled social media manager knows how to ask the right questions at the right time. Someone effective in this role also knows how to facilitate engagement, answer questions about the product, company or industry.

Analytics

Any social manager should have a keen eye for analytics. Your business has a goal and social media efforts should ultimately speak to this goal. Maybe the goal is just to get people to read articles on your site so you can collect ad revenue, or maybe you’re a car dealership and you need to find a certain type of car enthusiast. Whatever the case if you are spending money you should be able to see results of that spend and the analytics are what show you the results of what you’re doing. Any social media manager worth their title will be able to show you analytics and make adjustments and optimizations to your strategy based on them.

Love of Pop Culture

Most of what trends on social media involves what’s popular in culture at any given time. “Trending” is an important term here. Trends represent a popular current and social media in the modern age can be a HUGE driver of trends… as we have seen. At this point to deny that reality would be detrimental to your bank account. Knowing this, it’s good to have a social media manager who is enthusiastic about pop culture, what’s in style or trending. Regardless of the size or scope of your business your social media messaging can be tied into these trends and used as a more effective vehicle for growing your audience or customer base.

There are several other traits and skills to seek in a person or agency who handles your social media strategy. These are some of the core areas of expertise we feel are necessary to be the most effective social media manager possible. This will change and evolve though which is another area that a keen sense of what’s trending will help you stay at the forefront of finding and engaging new business via social media channels.

Contact Apex Digital Media for a Social Media Management Quote

(sourced from: https://www.entrepreneur.com/article/289363)