5 New AdWords Tools & Features You Might Not Know About
AdWords is constantly evolving and being updated. This is great for marketers but also tough as sometimes it can be difficult to […]
Category: Digital Advertising
7 Different Types of Social Media Managers – Which One Are You?
At Apex we work with a lot of different social media projects. Whether it’s an individual influencer or a major corporate franchise […]
The Modern Buying Funnel
Our Marketing Dept. recently put together this graphic detailing the modern buying funnel.
5 Simple Things Anyone Can Do to Improve SEO
SEO is becoming increasingly important for businesses. It’s also not really complicated. Modern SEO is really making sure your site is technically […]
5 Platforms Brands Should Be Using For Social Media Advertising
Social media itself was something of a novelty when it first became mainstream via MySpace. That is rapidly changing though. These days […]
Fraudulent Traffic in Digital Advertising – The End is Here
If you’ve ever had a website you’ve no doubt seen people buying & selling traffic – or even done it yourself. There’s […]
10 Ways to Drive Retail Sales From the Internet
We work with a lot of ecommerce brands. In fact, I would say a majority of the business we’ve had as clients over […]
Let's Talk About Ad Blockers…
There’s a lot of talk lately about ad blockers, especially in advertising industry circles. Ad blockers have always been around but seeing […]
Are We Approaching a New Golden Age of Advertising?
While we also have expertise in ecommerce and design – advertising is our foundation. So we read the trade magazines and follow trends and […]
Conversant and Epsilon Combine To Target Retail Shoppers
When Alliance Data acquired my former company ValueClick… err Conversant Media I knew what was coming. Alliance Data’s “Epsilon” division was already […]