You’ve established your online presence. You have a great website, several social media pages and a well positioned digital brand. Now it’s time to set some goals and layout a plan to achieve them. Setting a CPA Goal Your goal is going to change depending on the nature of your business. For example, if you […]
With social media marketing on the rise there are a lot of agencies out there with different methods to help you grow your audience. Some of them are extremely effective and others are not. When we work with companies on social media audience strategy we always focus on quality. Getting quality at scale is possible, especially […]
There’s been a lot of buzz around programmatic advertising over the past 3 – 4 years. But what exactly is programmatic advertising? The simple definition is that it is an automated method of buying, selling or fulfilling advertising. Apparently it’s caught on because it already makes up more than half of US digital display advertising spend. Aside […]
According to AdWeek: The ephemeral app didn’t throw a South by Southwest Interactive party, hire a popular band or even give away cool gadgets—it didn’t have a branded presence at the Austin, Texas, festival. Instead, it was a topic of conversation on nearly every marketing panel and was constantly used by attendees to document their […]
In today’s digital ecosystem, social media is a great way to drive awareness about your brand or business. It’s also a great way to engage with existing or prospective customers but a lot of companies are starting to discover that it’s also a great way to handle customer service. This can be a bad thing for some […]