Born and raised in Orem, Utah I moved to Los Angeles in the summer of 1999. Southern California quickly became my adopted home and I began my career in digital media. Internet tech was just taking off and I eventually joined Conversant Media in 2005 (formerly ValueClick). After 5 years there I later went on to do consulting work for digital entertainment companies like DM2 (Digital Media Management), United Motion Entertainment and USA Today Sports Media. I eventually founded Apex Digital Media in Q4 of 2013.