Author: Dustin Peterson

Born and raised in Orem, Utah I moved to Los Angeles in the summer of 1999. Southern California quickly became my adopted home and I began my career in digital media. Internet tech was just taking off and I eventually joined Conversant Media in 2005 (formerly ValueClick). After 5 years there I later went on to do consulting work for digital entertainment companies like DM2 (Digital Media Management), United Motion Entertainment and USA Today Sports Media. I eventually founded Apex Digital Media in Q4 of 2013.

July 5, 2016December 4, 2017Audience Development, Blog, Digital Advertising, E-Commerce

Goal Setting & Tracking [Digital Capitalist]

You’ve established your online presence. You have a great website, several social media pages and a well positioned digital brand. Now it’s […]

April 13, 2016December 4, 2017Audience Development, Blog, Digital Advertising, Native, Social Media

Social Media Marketing – Quality vs. Quantity

With social media marketing on the rise there are a lot of agencies out there with different methods to help you grow your […]

March 30, 2016December 4, 2017Audience Development, Blog, Digital Advertising, Display, Programmatic

Understanding Programmatic Advertising

There’s been a lot of buzz around programmatic advertising over the past 3 – 4 years. But what exactly is programmatic advertising? […]

March 21, 2016December 4, 2017Audience Development, Blog, Digital Advertising, Social Media

Snapchat Dominates SXSW Without a Presence and 6 Other Marketing Stats

According to AdWeek: The ephemeral app didn’t throw a South by Southwest Interactive party, hire a popular band or even give away […]