December 8, 2015December 4, 2016Audience Development, Blog, Digital Advertising, PPC 5 New AdWords Tools & Features You Might Not Know About AdWords is constantly evolving and being updated. This is great for marketers but also tough as sometimes it can be difficult to […]
November 5, 2015October 9, 2016Audience Development, Blog, Digital Advertising, Social Media 7 Different Types of Social Media Managers – Which One Are You? At Apex we work with a lot of different social media projects. Whether it’s an individual influencer or a major corporate franchise […]
October 29, 2015October 9, 2016Audience Development, Blog, Design & Development, Digital Advertising, Display, E-Commerce, Infographics, Native, PPC, SEO, Social Media The Modern Buying Funnel Our Marketing Dept. recently put together this graphic detailing the modern buying funnel.
October 21, 2015October 9, 2016Audience Development, Blog, Digital Advertising, E-Commerce, SEO 5 Simple Things Anyone Can Do to Improve SEO SEO is becoming increasingly important for businesses. It’s also not really complicated. Modern SEO is really making sure your site is technically […]
October 14, 2015September 24, 2018Audience Development, Blog, Digital Advertising, Social Media 5 Platforms Brands Should Be Using For Social Media Advertising Social media itself was something of a novelty when it first became mainstream via MySpace. That is rapidly changing though. These days […]
October 12, 2015October 9, 2016Audience Development, Blog, Digital Advertising, Display, PPC Fraudulent Traffic in Digital Advertising – The End is Here If you’ve ever had a website you’ve no doubt seen people buying & selling traffic – or even done it yourself. There’s […]
October 6, 2015October 9, 2016Blog, Digital Advertising, E-Commerce, Social Media 10 Ways to Drive Retail Sales From the Internet We work with a lot of ecommerce brands. In fact, I would say a majority of the business we’ve had as clients over […]
September 28, 2015October 9, 2016Audience Development, Blog, Digital Advertising, Display Let's Talk About Ad Blockers… There’s a lot of talk lately about ad blockers, especially in advertising industry circles. Ad blockers have always been around but seeing […]
September 21, 2015October 9, 2016Blog, Digital Advertising Are We Approaching a New Golden Age of Advertising? While we also have expertise in ecommerce and design – advertising is our foundation. So we read the trade magazines and follow trends and […]
September 17, 2015October 9, 2016Blog, Digital Advertising Conversant and Epsilon Combine To Target Retail Shoppers When Alliance Data acquired my former company ValueClick… err Conversant Media I knew what was coming. Alliance Data’s “Epsilon” division was already […]