New Website, Simplified Offerings.
It’s 2026 and a new Apex Digital Media website is long overdue.
When we first started this thing back in 2015 we didn’t really know who we were but we knew we were hungry and could figure it out. We started with things we already knew like web design and digital advertising but as we gained clients and the internet evolved we started to hone in on what we were great at.
The first thing we were great at was of course, websites. We helped a lot of clients build great looking branded websites that gave them an air of professionality they may not have otherwise had. Mobile devices were already being used by just about everyone and we found a niche in helping businesses who had outdated websites get more “mobile friendly” and appeal to a new more mobile audience.
As we were doing this Google’s search algorithm also evolved to favor mobile optimized sites. This gave us an edge and we began really immersing ourselves in search data.
Enter SEO… for the next several years we became experts in SEO. Helping small businesses conquer mega corporations in local search listings. Eventually we netted some really huge clients for SEO work and it became one of our foremost areas of expertise.
Along with SEO came Google AdWords and paid search. These two things go hand in hand because Google’s paid search will give you cheaper click rates if you optimize your landing pages for best practices and clarity.
Then BOOM, social media platforms like Facebook, Instagram, Twitter and eventually TikTok took off. Now you can pay to get your brand in front of a huge audience for a fair price and even target by interest. Now we were also offering social media management and advertising for our clients. It seemed like we were doing anything and everything as long as it worked.
Eventually, the 2020’s hit and our client list had dwindled substantially. I took a full time corporate job in marketing and Apex Digital Media kind of floated around on auto-pilot. I would take a website job here or a campaign management job there. All of my former employees had moved on to other jobs
From 2020 – 2025 I largely left Apex alone. Our website was down often, we no longer answered our calls or emails. Everything just kind of slowly fizzled out.
And then in late 2025 I decided it was time to put everything back together, turn the lights back on and get the ball rolling again.
I realized everything we now do can be put into one of 3 buckets:
- Web Best Practices: Responsive websites, Search Engine Optimization, Authentic Social Presence.
- Content: Creation & Management: creating content that elevates the brand voice and managing the production process for quality.
- Content Distribution & Advertising: social media “boosted posts”, podcast advertising, video & CTV advertising. We distribute content to a very targeted audience that is most likely to respond favorably to your brand. Advertising creative is considered “content” – your ad is a piece of content.
So everything we do fits into one of these categories, and all 3 of them combined is a full service digital marketing campaign. This neatly combines and packages what we consider a perfect digital marketing effort. Our customers can choose to do all of this with us or use our services a la carte.
We also have a new office location in Calabasas and one coming soon in Albuquerque, New Mexico. I will rebuild this thing back to it’s glory days brick by brick. The foundation for a great digital media & marketing agency is already here.
A massive thanks to all of our former and future clients and we look forward to speaking with you!
-Dustin
